Pinterest’s Newest Feature Lets You Search Beauty Inspo by Skin Tone
Pinterest — we know it, we love it, we’ve used it for years. The online bulletin board has become a beauty lover’s haven thanks to its ability to source and save makeup looks, hairstyles, skincare routines, and trends all in one place. While women all over the world rely on the site and its corresponding app to organize and inspire their daily lives, the makers behind the platform decided it’s time to make it even more useful across the board.
“Last year, nearly 60 percent of the top 100 search terms for skin-related searches involved a tone, such as dark skin, pale skin, and olive skin, which showed us women of all skin types wanted a way to customize their searches,” says Candice Morgan, the head of inclusion & diversity at Pinterest. In April 2018 they began testing skin tone ranges, an inclusive search feature that allows users to narrow their results based on their particular coloring to help discover personalized beauty ideas, and on January 24 they announced the elevated desktop element is officially rolling out on iOS and eventually Android.
So what does this mean? Over the next few weeks, when you search Pinterest on mobile for different types of beauty products or trends (like glossy makeup, bold lip colors, or going gray — all of which are way up in search at the moment), a palette will appear from the drop-down in the upper left corner that lets you pick your skin tone. Each palette is comprised of four colors and results in recommendations that more closely suit your complexion.
“As a Latina woman of color, I especially love the way the new feature allows me to zoom in on the beauty ideas, products, and looks that actually feel relevant and accessible to me,” offers Alejandra Ramos, a blogger and Pinner who reviewed the update ahead of launch. “Beautiful images are fun to look at, but if they don’t reflect something that I think I can actually achieve at home, they’re not really useful or inspiring. But Pinterest allows me to bypass that so that I can use keywords and tools like this to find incredible content being created by and for women who look like me, with real ideas that I know I can actually use.”
With billions of beauty Pins saved to the platform and beauty being one of the most searched categories, this update is sure to change the way you find, try, and fall in love with new looks from the palm of your hand.
Are you pumped for this update? Tell us @BritandCo!