We all know how important a great bra is. No matter your size, shape, or life stage, having the right support up top is everything. The bra masters at ThirdLove built their brand around that exact philosophy, which is why their trendy, comfort-focused offerings have now officially extended to new mothers.
Having revolutionized the intimates industry with innovations like half cup sizes and an at-home, try-before-you-buy concept, ThirdLove is continuing their mission to create the perfect bra for every woman with their debut nursing bras. “Women are many things, including mothers, and we want to be able to support our customers at every stage of their journey, nursing included,” Ra’el Cohen, VP of Design, tells Brit + Co. Made from a super-soft cotton fabric (priority number one for irritated skin), the maternity styles are offered in a variety of colors, including black, nude, and a soft pink. (Photo via ThirdLove)
Each, including the 24/7 Classic Nursing Bra (above, $72) and the 24/7 Classic Wireless Nursing Bra (below, $72), also features a wide-front closure to make it extra easy to take on and off (because #hungrybabies). The designs also include the brand’s signature pleated straps (built for extra support that doesn’t cut into your shoulders), along with clasps for feeding and hands-free pumping. “We believe moms deserve that level of attention to detail, especially at this stage in their motherhood journey,” Cohen, who recently gave birth to her first child, says.
In addition to practicality, the bras (also offered in a two-pack for $125) are actually pretty; a feature not to be undervalued. Since it’s easy to feel like an exhausted milk machine post-baby, ThirdLove wants to help you look and feel your best. Yes. Please.
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