Every Body celebrates inclusivity and the representation of human beings in every shape and form.

The body positivity movement reached the mainstream in a major way in 2017. While the increased representation of diverse bodies in everything from fashion retailers to magazines and newspapers is no doubt important, the movement’s visibility has also left it open to misinterpretation. One blogger noticed a disturbing trend emerging in the conversation and, in choosing to speak out about it, issued an important reminder of the meaning of true body positivity.

Plus-size style and lifestyle blogger Stephanie Yeboah (aka Nerd About Town) recently took issue with the title of an upcoming book by Made In Chelsea star Louise Thompson. Called Body Positive, the book is said to detail how Thompson “transformed from anxiety-ridden party girl with a destructive relationship with food and little concern for her health and happiness to someone who has found peace, direction, and self-love through nurturing herself.”

The book promises to share some of the author’s favorite workouts and recipes, something that Yeboah — and manyothers — saw as co-opting the trendy body positivity term to sell a “fitspo” lifestyle.

“Body positivity is/was a movement that was created to celebrate bodies that were seen as outside of what is conventionally attractive,” she wrote in a series of tweets. “More specifically: fat bodies. Body positivity is NOT about celebrating the diet industry.”

While Thompson’s publisher says the book is ‘”not a weight loss or diet book in any way, shape or form,” Yeboah sees it otherwise.

“The actual intention of body positivity is not ‘any action that makes you feel positive about your body,'” she continued. “The intention is size acceptance. What about this book screams ‘size acceptance’? It’s just another way for people to make money off the marginalised…If @LouiseAThompson wants to promote her diets and workouts, fine — but do not use it in the name of body positivity.”

Yeboah isn’t the first person to speak out against using body positivity as a marketing tool. Talking to Brit + Co earlier this year, plus-size yoga star Jessamyn Stanley lamented the downside to body positivity’s mainstream buzz.

“It’s basically at this point, like, ‘Fat girls should have clothes too!’ which is completely belittling this idea of, ‘All humans are as they should be,'” she said. “Visibility is really important, and it does make a difference. But the biggest thing is [the media] just reflects what we do. So if we tell them that what they’re trying to sell us is watered-down bullshit, and it isn’t actually body positivity, it will gradually become more reflective of what the movement actually is.”

Yeboah, however, seems less optimistic. “Can we not have our own safe spaces where we can celebrate what makes us unique, without smaller/slimmer people infiltrating it and trying to turn it into something else?” she asked. “The movement has forgotten about the very bodies it was created to protect.”

Do you agree that “body positivity” is turning into something it’s not? Let us know @BritandCo.

(photo via @nerdabouttown/Instagram)