Earlier this year, we got the scoop on a new clothing line from the original comfy shoe brand, TOMS, in collaboration with online retailer & Other Stories. The collection has finally launched, and we’re happy to report that it is everything we could have hoped for — and possibly more. With summer festival-ready frocks and accessories full of bright colors, prints, and flowy silhouettes, this is officially the collab that kicks off the warm weather season.
The campaign features model Erin Wasson in her (and TOMS’) hometown of Venice Beach, CA, a major source of inspiration for the collection, with its earthy, laid-back vibes. “Venice Beach is where it all began in my apartment 11 years ago,” explained TOMS founder Blake Mycoskie. “TOMS has stayed true to our heritage by keeping the laid-back, California vibe which can be seen in both the footwear and clothing in this collection. There’s a carefree and casual feel to all the pieces that feel true to both TOMS and & Other Stories.”
The collab features four of TOMS’ shoe styles transformed with colors and prints by & Other Stories. “It’s a priority to us at TOMS to partner with companies who also want to make a positive impact and &Other Stories was drawn to our One for One mission,” explained Mycoskie. “Both our brands bring a different aesthetic and audience to help us bring awareness to improving lives through business.” There is the OG slip-on Alparagata, a summer sandal, and two completely new styles: the Deconstructed Alpargata, a minimalistic, suede version of the classic, and the Palmera Chukka, a moccasin-inspired lace-up bootie. In addition to the footwear, the ready-to-wear clothing line includes flowy dresses of different lengths, versatile kimonos, a vest, and a jacket, all made with travelers and wanderlusters in mind.
As always with TOMS, there is a greater cause behind the products. In addition to the “One for One” policy where TOMS donates one pair of shoes for every shoe purchased, & Other Stories has partnered with Magic Bus and its Women’s Scholarship Fund to support English language classes for young women in India.
Does this mean we can expect more RTW from TOMS? “This is the first time we have partnered with a company to create a collection that the TOMS community can wear from head-to-toe which has been very exciting,” noted Mycoskie. “We are constantly challenging ourselves so I wouldn’t rule anything out, but for now we are focusing on what we do best and understanding how we can improve upon it.” This must-have collection is available in selected stores and online starting April 11 via TOMS and & Other Stories.
Which of the pieces from the TOMS x & Other Stories collab are you lusting after? Let us know @BritandCo!
(Photos via TOMS and & Other Stories)