Anthropologie will soon be the proprietor or much more than just dreamy dresses and ‘gram-ready home goods. Following the success of their first foray into healthy living in Palo Alto, California, the women’s clothing retailer is planning on opening 12 more Wellness by Anthropologie store-in-stores across the country.
According to Catherine Moellering, GMM Anthropologie Beauty, “The Wellness by Anthropologie concept is tailored to our customer, who approaches wellness from many angles. She looks for meaningful solutions that are simple and convenient, allowing her to easily incorporate healthy practices into her everyday life.”
The shop will stock more than 500 products from 100 different brands with a focus that includes aromatherapy and essential oils, clean living, books and stationery, coffees, teas and elixirs, crystals, fitness, self- and body-care, as well as supplements and superfoods.
The specific SKUs are also carefully curated with a holistic approach and will include exclusives from cult-favorite brands like Longemity, Revelry, and Wicks & Stones, as well as customer favorites from brands like Bondi Wash, Organic Pharmacy, Vitruvi, and WelleCo.
The shops opened on June 25, but only in the following 12 Anthropologie stores: Austin, TX at 6th and Lamar; Newport Beach, CA at Fashion Island; Berkeley, CA on Fourth Street; Portland, OR at Brewery Blocks; Beverly Hills, CA on Beverly Drive; New York, NY at Rockefeller Center; Carlsbad, CA at The Forum Carlsbad; Scottsdale, AZ at Kierland Commons; Chicago, IL on East Chicago Avenue; Walnut Creek, CA at Walnut Creek; Washington, DC at Georgetown Park; and Westport, CT at Bedford Square.
Fingers crossed that we’ll be seeing a lot more in the coming months!
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(Photo via Anthropologie)