Heinz Ketchup: Who doesn鈥檛 love it? The brand has given us adorable Super Bowl commercials, inspired us to dream up a seriously cute DIY Halloween costume and, despite our current obsession with homemade pickled veg, ketchup will always be the OG burger topping. But the company鈥檚 latest effort to make the tomato condiment more mainstream is, err鈥 interesting, to say the least.

CHICAGO, IL - MARCH 25: In this photo illustration, Heinz Tomato Ketchup is shown on March 25, 2015 in Chicago, Illinois. Kraft Foods Group Inc. said it will merge with H.J. Heinz Co. to form the third largest food and beverage company in North America with revenue of about $28 billion. (Photo Illustration by Scott Olson/Getty Images)

Redditor Big_Black_Cat Greg Nuttle tipped off the Internet to a CRAZY recipe suggestion found on the back of Heinz ketchup bottles in Canada, and we haven鈥檛 stopped scratching our heads since: The recipe is for a 鈥 get this 鈥 ketchup cake. That鈥檚 right: a cake filled with ketchup. Eek!

In case you think this is a joke, let us assure you that the recipe is proudly displayed on the Kraft Canada website in its full glory. Dubbed the Great Canadian Heinz Ketchup Cake, this little concoction was supposedly 鈥渃reated to celebrate the 100th anniversary of Heinz in Canada,鈥 and apparently, 鈥淭his showstopping cake tastes as good as it looks. If you are a fan of carrot cake, you鈥檒l want to try this recipe!鈥 We鈥檙e not gonna鈥 lie 鈥 we have our doubts.

Great Canadian Heinz Ketchup Cake with slice

Greg actually decided to give it a go on everyone鈥檚 behalf and documented the entire baking process and final result on Reddit and YouTube. He made sure to capture the tasting and verdict on video, and we鈥檝e gotta鈥 say: The results will surprise you. 鈥淎lright folks, final verdict鈥 it鈥檚 not bad,鈥 declared Greg. 鈥淚 mean, I鈥檓 not putting it in my weekly rotation or anything, but honestly not bad.鈥 Bonus? His dog loved it too!

If your interest is piqued enough that you just have to try ketchup cake for yourself, here are all the ingredients you鈥檒l need (you probs have most of them already): And don鈥檛 worry if some of the ingredients leave you feeling utterly confused (looking at you, MAGIC baking powder). You鈥檙e not alone, as hundreds of Redditors were completely perplexed by a number of items on this list, but luckily, the_honest_liar was there to help make sense of it all. 鈥淚鈥檓 Canadian, and I realized I鈥檝e never seen anything BUT Magic baking powder,鈥 they wrote. 鈥淥nly brand sold in Canada. Also, didn鈥檛 realize other places didn鈥檛 call it icing sugar. This recipe is entirely Canadian.鈥

Find out (if you dare!) how to make this bad boy step-by-step here, and in the meantime, watch Greg鈥檚 taste test below!

Would you ever bake this ketchup cake? Tweet us @BritandCo.

(h/t Bustle, photo via Scott Olson/Getty)