Heinz Ketchup: Who doesn’t love it? The brand has given us adorable Super Bowl commercials, inspired us to dream up a seriously cute DIY Halloween costume and, despite our current obsession with homemade pickled veg, ketchup will always be the OG burger topping. But the company’s latest effort to make the tomato condiment more mainstream is, err… interesting, to say the least.
Redditor Big_Black_Cat Greg Nuttle tipped off the Internet to a CRAZY recipe suggestion found on the back of Heinz ketchup bottles in Canada, and we haven’t stopped scratching our heads since: The recipe is for a — get this — ketchup cake. That’s right: a cake filled with ketchup. Eek!
In case you think this is a joke, let us assure you that the recipe is proudly displayed on the Kraft Canada website in its full glory. Dubbed the Great Canadian Heinz Ketchup Cake, this little concoction was supposedly “created to celebrate the 100th anniversary of Heinz in Canada,” and apparently, “This showstopping cake tastes as good as it looks. If you are a fan of carrot cake, you’ll want to try this recipe!” We’re not gonna’ lie — we have our doubts.
Greg actually decided to give it a go on everyone’s behalf and documented the entire baking process and final result on Reddit and YouTube. He made sure to capture the tasting and verdict on video, and we’ve gotta’ say: The results will surprise you. “Alright folks, final verdict… it’s not bad,” declared Greg. “I mean, I’m not putting it in my weekly rotation or anything, but honestly not bad.” Bonus? His dog loved it too!
If your interest is piqued enough that you just have to try ketchup cake for yourself, here are all the ingredients you’ll need (you probs have most of them already): And don’t worry if some of the ingredients leave you feeling utterly confused (looking at you, MAGIC baking powder). You’re not alone, as hundreds of Redditors were completely perplexed by a number of items on this list, but luckily, the_honest_liar was there to help make sense of it all. “I’m Canadian, and I realized I’ve never seen anything BUT Magic baking powder,” they wrote. “Only brand sold in Canada. Also, didn’t realize other places didn’t call it icing sugar. This recipe is entirely Canadian.”
Find out (if you dare!) how to make this bad boy step-by-step here, and in the meantime, watch Greg’s taste test below!
Would you ever bake this ketchup cake? Tweet us @BritandCo.
(h/t Bustle, photo via Scott Olson/Getty)
Getting the word out about your brand takes time, drive, and ingenuity. And it doesn't come easy for many entrepreneurs. As part of our collaboration with Office Depot, we're chatting with Selfmade alum Taylor Morgan McPherson, founder of Sustainable Sparkle Bar, about ways in which she scored press as a solo startup brand and what she learned from Selfmade to take her brand marketing up a notch.
B + C: How did you know Sustainable Sparkle Bar was your business to start?
Glitter has always been my thing, so when I started my event company I decided to make it my niche. I started telling people I threw glitter-themed parties where people would get sparkled with glitter body art and makeup. Six months after that I applied to my first festival and to work with SUR restaurant in West Hollywood.
B + C: What's one strategy that's helped you start your business?
I honestly can't say that I've had a specific strategy that I've followed when it comes to getting my business off the ground. I have a PR background so I was just constantly pitching new business and posting on social media.
B + C: What's the biggest challenge you face as a small business owner?
I would say creating a stable income and revenue stream. With a seasonal, event-based business it can be very up and down.
B + C: What was your most valuable takeaway from Selfmade?
The relationships I made and the push to start an email database.
B + C: How do you stay motivated?
I love what I do and I believe in myself 100%. Staying motivated isn't the hard part. Pushing myself to do the work and staying accountable is the hard part.
B + C: What's your best organizational tip? Do you use any apps that help you manage your business?
I keep multiple to-do lists, hand-written and digital. I also tell clients and partners that I will have something to them by a certain time or day so I have to stick to it.
B + C: What's one piece of advice you would give to female entrepreneurs on the brink of starting?
Just do it, take the leap. And don't worry about what anyone else says to thinks.
B + C: Who inspires you in the entrepreneurial space?
Issa Rae, I'm so inspired by everything that she's created being a creative and a black woman. It's my dream to have my own show one day based on my life and where I give advice and talk about the world. She's doing it and making people laugh and giving people joy. And it's based in LA. Watching Insecure only further cemented my dreams of wanting to live in LA.
B + C: How did you hear about the Office Depot scholarship?
One of my friends that I met through Camp No Counselors saw an IG ad for it and nominated me.
B + C: What has receiving the scholarship to Selfmade done to help you start/grow your business?
It's completely helped me level up and take my business to another level. Selfmade helped me host my first virtual event and taught me how to set up my website to sell tickets to events and get RSVPs.
B + C: How have Office Depot services or products helped you accomplish more in your business?
I got new cards to send in all of my orders with my discount code on them. I also bought a really cool 4K camera that I now use for my social media.
Thanks Taylor! You really know how to sparkle. We love her colorful, creative vibe. You can follow Sustainable Sparkle Bar on Instagram @sustainablesparklebar.
Let Office Depot OfficeMax help you stand out in the crowd. From signs, posters & banners to promote your business, to marketing materials to keep your customers informed, Office Depot OfficeMax offers a full suite of business services & solutions to help you & your business get noticed.
Head to Office Depot's Selfmade page to check out even more amazing business resources (and discounts!) to help you accomplish more on your entrepreneurial journey. These offers are available for a limited time only, so be sure to take advantage of all this goodness while supplies last. Want to join the next Selfmade cohort this summer? Check out all of the scholarship details right here.