Tour the New Beauty Store That Might Make You Quit Shopping at Sephora

Kate Puhala
Jun 12, 2015

The clean beauty movement has picked up a lot of steam in recent years, and this week marked another major moment in its rise to the mainstream. Credo, the maker-focused, all-natural beauty startup that launched its one-stop-shop website back in March, just opened its debut brick-and-mortar store in San Francisco’s Pacific Heights neighborhood with a mission to redefine eco-friendly beauty as you may know it — and make it easy for you to go green in your beauty routine.

“You take so much time to be conscientious about what you eat, why not about everything you do in your life starting with some of the most intimate things you do, like putting products on your skin?” asked founder Shashi Batra, who has worked with big-name beauty brands like Sephora (he helped launch its US division) and Victoria’s Secret before starting Credo and focusing on sustainable beauty full-time. As we found out last night at the store’s opening party, a trip to the ocean-blue outpost can make doing just that a total breeze. Scroll through to learn why this game-changing store could make you swear off Sephora forever.

1. The Space Is Relaxing, Intimate and Not Dark: If you’re not an in-the-know pro at navigating the dark, jam-packed shelves at most beauty boutiques, the thought of running out to pick up a mascara refill can send shivers down your spine. That’s the opposite of how it feels to shop at Credo. The 1,400 square-foot space achieves intimacy without feeling overwhelmed thanks to its airy floor design and earthy fixtures like wooden floors and pastel signage. The company’s mission statement, “Totally natural. Super good. Absolutely beautiful,” is scrawled across the register wall and reads like a soothing mantra to add to the already relaxed, inclusive vibe.

2. The Brands Have All Been Thoughtfully Selected: The skin care, hair and makeup products all meet Credo’s exceptionally high standards of clean; the packaging is elegant, the chemical-free formulas perform and the scents, colors and textures are all top shelf-worthy. Best-in-show brands include celebrity faves like the Gwyneth Paltrow-approved Juice Beauty (she’s now the company’s creative director) and the Olsen Twin-touted London-based Dr Jackson’s. You’ll also find everything from long-time eco-chic standbys Ilia and RMS to indie up-and-comers like Fig + Yarrow and Reverie.

3. The Staff Went Through Clean Beauty Boot Camp: The guys and gals who work at Credo are basically beauty bosses. Besides being brush-wielding makeup artists, they’re also certified estheticians, which means they’re experts on all-things skin care (+ which of these natural products would work on your bod best). They’re encyclopedias on every brand Credo carries too: Batra required the staff to impart on a four-week inventory deep dive that included scheduling Skype sessions or meeting up IRL with brand founders to discuss the details of each product and to fully understand the founders’ points-of-view.

4. There’s an In-Store Spa: To showcase just how luxe prescribing to all-natural beauty can be, Credo tucked in a single-service spa room into the floor plan featuring exclusive treatments and products from the Vermont-based skin care brand Tata Harper, which is known for their handmade nontoxic products. Services include a long list of facials that range from $85 for a 60-minute restorative treatment to a $250 Red Carpet Facial that promises to lift and firm the skin and leave you with a flawless glow. Credo also offers a shortlist of cosmetic services from its Beauty Bar, which is walk-in friendly.

5. They Have Everything You Need to Kickstart Your Clean Beauty Starter Kit (+ More!): Natural beauty newbies, fear not. Credo’s got your back when it comes to the basics of detoxing your beauty routine. We asked Batra for the five essential products you need to start the switch to full-on green goddess. Shop the starter kit below, with must-have descriptions from Batra himself. We meant it when we said they make this whole all-natural switch easy.

One Love Organics Vitamin E Eye Balm ($49): “Freshly minted with the prestigious ECOCERT certification, this powerful blend of Vitamin E, organic shea butter, pomegranate and sea kelp is luxurious and rich, quickly smoothing any fine lines and giving your delicate eye area lots of nourishment.”

Tata Harper Regenerating Cleanser ($75): “The holy grail skincare item — it’s like four products in one: cleanses, brightens, reduces pore size and deeply hydrates.”

Lily Lolo Mascara ($18): “Big fat brush that glides on a beautiful glossy black shade that lengthens and gives your lashes thick, lustrous volume.”

RMS Living Luminizer ($38): “A must-have for any skin tone! Gives your skin a beautiful dewy glow — a makeup artist’s secret weapon!”

Antonia Burrell Cream Supreme Facial Moisturizer ($115): “The most beautiful texture of any cream ever used!! Packed with anti-oxidants, it lives up to its name tackling redness, uneven skin tone, pigmentation, dull skin, acne and blemishes.”

What clean beauty products do you swear by? Tell us about your favorite all-natural beauty brands in the comments below.

6 Crazy "Outer Banks" Opinions That Would Totally Change The Show

I'll admit out of the many teen dramas I've consumed, Outer Banks is one of the most ridiculous. But the insanity surrounding the plot is half the reason it's enjoyable! John B. wrestling an alligator with his bare hands? Kiara getting kidnapped then making a daring escape in her PJ's? John B. and Sarah getting married (kind of) by the power of "the sky, the stars, and the sea" after escaping the SBI?

Considering my favorite fan theory for the future is that Madelyn Cline's Sarah and Rudy Pankow's JJ learn they're secret siblings, I know the crazy train isn't slowing down anytime soon. I took to Reddit to find the wildest Outer Bankshot takes and I was not disappointed. Keep reading to see if you agree with any!

JJ and Kiara Never Should Have Happened

Image via Netflix

While JJ and Kiara is one of the most popular ships on the show, a lot of Outer Banks fans think the "no Pogue-on-Pogue macking" rule from the pilot should have stayed in effect. The individual romances between Kiara and JJ, John B., and Pope make the story really messy, and the fact the show writes Kiara to be with all three of them in the span of three years gives a lot of viewers the ick.

I'll be team #Jiara forever (and literally screamed when The Backseat Lovers' "Kilby Girl" started playing during the motorcycle ride in season 3), but I'll say it would incredibly compelling to see a friend group take care of each other as much as the Pogues do without ever crossing over into romantic territory. That's found family, after all!

Pope Should Have Ditched The Treasure Hunt

Image via Netflix

One Reddit user is convinced that "Pope should’ve focused on his future in school instead of giving everything up to search for treasure." And TBH, I totally agree.

In season 1, Pope has a breakthrough about the hidden treasure in the middle of his scholarship interview. He ditches the scholarship committee to tell the rest of the Pogues, throwing away a crazy educational opportunity. Pope beats himself up for it, and his parents definitely aren't pleased, but at least it meant he got to stay in the show instead of leaving for college, which leads me to...

Outer Banks Should Have Started With The Pogues In Their 20s

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As one of the only people alive who loves the post-time jump One Tree Hill, I would have loved to see OBX start off with the characters in their 20s (although it looks like that's where Outer Banks season 4 will pick up!). This would eliminate SO MANY problems from the jump because the Pogues wouldn't have to worry about missing school, they'd be more self-sufficient, and instead of being the same old high school drama, it could have provided a commentary on figuring out life in your 20s the same way Friends did.

Rafe Shouldn't Have Any Kind Of Redemption Arc In Outer Banks Season 4

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Drew Starkey the man that you are. According to one Reddit user, "Rafe should not have a love interest or a redemption arc" like we see in season 3. We spent all of season 1 and season 2 establishing that Rafe (played by Drew) would do anything it took to get what he wanted (including one successful murder and two other attempts?!). He shows next to no remorse for his actions, and exploring his literal psychopathic tendencies would take the show to a whole new level.

Big John Should Never Have Returned

Image via Netflix

John B.'s dad's disappearance is the catalyst for the Pogues' journey at the beginning of Outer Banks, and Big John's return means the story feels somewhat repetitive in the third season, and it undoes a lot of the growth we've seen from John B. Plus, Big John is just SO chaotic, selfish, and dramatic. If he had truly died in season 1, we could have seen John B. wrestle with that finality, and how to cope with loss in the face of finding the treasure and falling in love with Sarah.

And Finally, Outer Banks Should Have Ended After Season 1

Image via Netflix

Outer Banks season 1 was exactly what we needed at the height of the pandemic. It was escapist — both in terms of the beach vacation vibes, but also because the '00s aesthetic took us right back to simpler times — and it had such a wonderfully resolved finale that some fans think nothing has matched it.

Do you agree with any of these Outer Banks opinions? I'm such a romance fan, I don't know what I'd do if the show didn't have JJ and Kiara get together! Check out all the best New TV Shows coming this year for more.

Lead image via Netflix

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Mariska Hargitay’s Powerful “Me Too” Message Proves She’s Olivia Benson IRL

Mariska Hargitay is the woman of the hour anywhere she goes, with her iconic Law & Order: SVUrole as Olivia Benson under her belt for the last 25 years. The character is an absolute advocate to women — and assault victims of any gender — through her words, actions, and powerful convictions of each perpetrator on the show. She takes great care with her victims and pursues perpetrators with fervor, and slowly as you watch the show..the line blurs between Olivia and Mariska.

This isn't anything new — just recently Mariska literally stopped production on the show to help a child (who mistook her for an actual police officer) find her mom. It's just who Mariska is. She walks the walk and talks the talk — including during her speech at Variety's Power of Women's Power of Women event.

Image via NBC Universal

As a Power of Women honoree, Mariska was recognized in regards to her work as an advocate for sexual assault survivors. She took the stage and used her platform to discuss rape and assault conviction reversals, shining a light on the recent overturned ruling in Harvey Weinstein's landmark NYC case. Here's what she said:

Today I want to talk about reversing convictions, and more specifically I want to talk to you about how impossible it is to reverse mine. It’s impossible to reverse my conviction that survivors matter. It is impossible to reverse my conviction that what happens to us matters, and that our society must respond to survivors with a more a compassionate, holistically, deeper, and more nuanced understanding of what healing means.

It is impossible to reverse my conviction that after a trauma, survivors can reclaim lives of hope, of possibility, of audacious risk, beautiful intimacy, and glorious, glorious abundant joy. And I stand before you as evidence of that statement.

It is impossible to reverse my conviction that we must listen to survivors as experts on what justice means. It is extraordinary how little their voices are consulted, let alone incorporated, in the process of deciding how to repair harm. Justice is not a one-size-fits-all journey.

It is impossible to reverse my conviction that patriarchal impunity has to end. Patriarchal impunity is when a male-dominated system exempts perpetrators from punishment. Studies show that only 20% of all rape cases in the U.S. are reported to the police, and that between 5 and 0% of all rapes result in a guilty plea or a conviction. So why do 80% of victims not report? Because they're met with a system that grants impunity to perpetrators; a system that blames victims; a system that accepts only those victims who are experienced as "real" rape; a system that completely misunderstands the neurobiology of trauma, which causes behavior in women that doesn't fit the picture of how a "real victim" would act.

Is that change needed that victims should just pull themselves together? Just buck up and report anyway? No. No, it's the system that receives them that needs to change

It is impossible to reverse my conviction — and the conviction of my extraordinary team, The Joyful Heart — that the backlog of untested rape kits can be brought to zero; that the testing of all new kits must be mandated; that we need a statewide kit tracking system; and that survivors have the right to access the status of their kits.

It is impossible to reverse my conviction that grammar — yes, grammar — that we use when we speak about rape must change. In the sentence, "A woman is raped," there's a crime and there's a victim, but there's no perpetrator. Where's the perpetrator? Where is he? Statistically, as we know, most likely he's walking free. He's so free that he doesn't even appear in the language about the crime that he committed. Is that not extraordinary? It's extraordinary that in the very grammar, the perpetrator goes free. Reintroducing perpetrators in the language of rape will make some very unwieldy grammar, but that's the nature of change. It's unwieldy, it's messy, it's uncomfortable, but it's necessary.

Image via NBC Universal

Hargitay continued on in her prolific speech to describe that rape shouldn't be considered a "crime of passion" because it's "not simply the next step in the trajectory of his passion" when a man takes a consensual hookup too far and assaults a woman against her will. She stated that it's "an exercise of power," doubling down that the language we use is important.

The speech went on to address that rape is both about power and control, as a "construct" that was "built, and assembled, and reinforced over time." She noted that there are people with these positions of power — and she specifically called out those in the entertainment industry — that could make a difference and aligned themselves to victims and survivors.

After this and some other remarks, Hargitay specifically called out the Weinstein conviction reversal. She said:

I do want to say something about the Harvey Weinstein conviction, specifically about the reason that it was overturned: too many women's voices. Too many women's voices were allowed to speak. Hallelujah! Amen! I can't imagine anything more beautiful than that. The Daily podcast episode talked about how it was so risky for the prosecution to have that many women testify. Risky to let women speak? You're damn right it is!

Too many women speaking brings change. Too many women speaking shakes the establishment. Too many women means we get listened to more, and people might actually hear what we have to say. Look what happened when women started saying just two words, right? Me too — just as an example — a tidal wave of change. Me too.

And then of course, there was the response: the Me Too Movement. The backlash. The examination of whether the changes that have come are lasting, or are even positive. Of course there's a backlash! What did they expect? For women to speak repeatedly, loudly, together, with a purpose — for there to be no backlash? The backlash is evidence of how powerful those voices were, how powerful those voices ARE.

Watch Mariska Hargitay's Full Speech Here

www.youtube.com

Mariska Hargitay's Gets Emotional as She Thanks Her Support System and the Women Around Her

Turns out that your TV heroes really can be your IRL heroes after all. Long live Olivia Benson! Long live Mariska Hargitay!

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Header image via NBC Universal

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Here’s When You Can Watch “Emily in Paris” Season 4

After Emily in Paris season 3 dropped on Netflix in December of 2022, we were hoping to get the fourth installment of the hit show in 2023. But production halted when the WGA writers' strike, then the SAG-AFTRA actors' strike went to affect, and our beloved cast and crew campaigned for better wages and industry protection. But with the end of the writers' strike, and new SAG negotiations, Emily in Paris season 4 finally began production in February 2024 — and I can already tell you there's sure to be plenty of drama and French fashion this time around.

Not only will we see Emily in Paris (see what I did there?!) but she's also pulling an Audrey Hepburn and taking a little Roman Holiday. That's right — our favorite Parisians are heading to Italy! If that doesn't sound like a dreamy comfort show then I don't know what does. Here's everything we know about the upcoming season of your favorite TV brain candy!!

Is Emily in Paris season 4 coming soon?

Image via Lily Collins/Instagram

Via Variety, Emily in Paris season 4 began production in Paris the week of January 15! "Did someone say Saison Quatre?!" Lily Collins says in her Instagram post announcing production. "Finally reunited with my @emilyinparis fam back in Paris and it feels so good. Although, I may need to brush up on my selfie skills for Emily’s sake…"

Now the wait is over! According to the official announcementfor Emily in Paris, we know part one drops on Netflix August 15, followed by part 2 on September 12. I've been impatiently waiting for this considering we didn't know how filming would be impacted by things like the WGA writers strike!

Is Emily in Paris filmed in Paris?

Image via Lily Collins/Instagram

Yes, Emily in Paris is filmed on location in Paris! We got our first look at Emily in Paris season 4 when Lily Collins and Ashley Park were seen filming in the City of Love (via Daily Mail). The costumes for the series are still as bold and bright as ever, with Ashley's Mindy wearing cobalt and metallic boots, and Lily's Emily dressed head-to-toe in lemon yellow. I can't wait to see what these best friends get up to this season! Check out our Paris travel recommendations to live out your own Emily in Paris dreams ;).

On April 27, Lily Collins confirmed Emily in Paris season 4 had wrapped its France shoot and that the cast & crew have swapped the City of Love for the Eternal City! "When you’re the first ones on the dance floor at the Paris wrap party. Next stop: Rome!" she says on Instagram. Late spring is literally the perfect time to film in Italy and I just know this season is going to give me more wanderlust than ever before. I need gelato!

What's Emily In Paris season 4 about?

Image via Netflix

Season 3 left us with a huge cliffhanger: Alfie breaks up with Emily, Camille learns she's pregnant with Gabriel's baby, Benoit's "Mon Soleil" has been chosen for the Eurovision Song Contest, and Emily and Gabriel realize they've been in love with each other the whole time. Whew.

Emily in Paris season 4 will have a ton of cliffhangers to bring full circle, and a bunch of damage that all the characters need to heal. We know from the Netflix TUDUM fan event that we might also see Emily have to deal with an ultimatum head-on, as well as an unexpected twist. Plus, it looks like she's heading on a "Roman holiday," according to lead actress Lily Collins. We'll take any nod to an Audrey Hepburn movie, please and thank you!

Is Alfie coming back in season 4 of Emily in Paris?

Image via Netflix

We don't have OFFICIAL word on whether Alfie (played by Lucien Laviscount) will return for Emily in Paris season 4, but we're hoping for his sake that he gets some closure. Lucien wants to come back as well! "[The dream is] to keep this gravy train going and just to kind of really live in this world a little bit longer," he says in an interview with Elle. " The writers on the show and the creators behind it and everyone that comes into contact with it is so amazing and fantastic. Their minds [have] way, way, way, way surpassed mine. So, yeah. I’ll let them do their thing.”

Who else is in the Emily in Paris season 4 cast?

Image via Netflix

We can expect the rest of the cast — Lily Collins as Emily, Lucas Bravo as Gabriel, Ashley Park as Mindy, Camille Razat as Camille, Philippine Leroy-Beaulieu as Sylvie, Samuel Arnold as Julian, and Bruno Gouery as Luc — to return.

Will there be a season 5 of Emily in Paris?

Image via Marie Etchegoyen/Netflix

It looks like Emily in Paris season 4 will not be the final season, according to creator Darren Star. “There’s a lot more story to tell here and we’re not wrapping things up anytime soon,” Star tells Elle. “And also hopefully season four isn’t the end either. I feel like we’re all creatively feeling like we’re in the middle of something not heading towards the end.”

Darren also told Deadline season 4 is "not necessarily conceived as a final chapter. I think like every other show, it’s a rich ensemble. There’s no end in sight until everybody feels like it’s time to end. And I don’t think this show is limited by a number of seasons, I think it’s limited by everybody’s enthusiasm and excitement about doing it and telling stories about these characters."

We'll take as many seasons of Emily in Paris as they'll give us!!

What has the cast said about Emily in Paris season 4?

Image via Marie Etchegoyen/Netflix

Lucas Bravo told People he's excited for a coming-of-age for Gabriel. "When you start a character, then there's a year where you experience the world and you mature, you become another person and you come back and it's exactly the day you left off," he says. "I'm happy that in season four I'll be able to bring more of what I became and what I've experienced in the past four years."

Even though Lily Collins is now an executive producer, she doesn't want to know TOO much about the future of the show. “Darren and I speak, on occasion, about where he’s thinking of going, but he also doesn’t wanna spoil too much for me because there is a fine line,” she tells Collider. “I don’t wanna know everything because I want to be led with the writing, but I am also curious because, as a producer wanting to celebrate the other characters, I’m very curious to see what their trajectories are."

What happened at the end of Emily in Paris season 3?

Image via Netflix

To be fully prepared for Emily in Paris season 4, it's important to remember just what happened during season 3! The junior season was a bumpy ride for Emily, and it ends with the craziest finale yet. After Camille and Gabriel decide to get married, Camille stops the wedding, saying she knows Gabriel is in love with Emily instead of her. This declaration leads Alfie to break up with our leading lady because he refuses to be her second choice (and honestly, I respect it). That's not the only shocker because Camille also reveals that she's pregnant with Gabriel's child, which comes as a surprise to everyone. Meanwhile, Mindy learns Benoit has submitted a song (specifically "Mon Soleil") to the Eurovision Song Contest and Laurent has his heart set on opening a club in Paris.

Are you excited for Emily in Paris Season 4? Give us your craziest theory in the comments, and check out our Facebook for more pop culture news. Read up on how This Emily In Paris Theory Could Be Why Emily And Gabriel Aren’t Together (Yet).

Lead image via Netflix.

This post has been updated.

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