Get Ready For The New Downton Abbey Movie With a Crawley-Style Dinner Party

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Check them out to help you grow your business, meeting our mission to help you succeed! Good luck!

Hero photo by Amina Filkins

“I’m lucky to be within walking distance of world-class museums, theater, and cool events, like fashion week. The inspiration is endless!” she says. “Social media can get overwhelming at times, but I often come away feeling more inspired than anything else. It’s a great way to connect with other creators and find new inspiration, which fuels my creativity to deliver fresh, engaging social media content every day.”

Mallory’s secret to bringing her inspiration to life? She uses Adobe Express, the all-in-one AI content creation app, to ideate and design colorful and engaging content on-the-go. “The features on the all-new Adobe Express mobile app make editing and collaborating on projects easier than ever!” she says. “Because we’re a remote team, I’m very rarely at my desk, so being able to ideate and create, or make adjustments, when I’m out and about is truly game-changing.”

Adobe Express makes designing easy and fast for anyone – even if you’re not a pro – with thousands of beautiful, professionally designed templates and a massive selection of assets for your Instagram and TikTok content, flyers, logos, and more. Plus, Adobe’s Firefly generative AI technology, which allows you to create the perfect image, edit with ease, and generate and customize amazing text effects with styles or textures that really stand out. All these features are now available on the mobile app.

In this fresh, new Reel, Mallory shares a day in her colorful life as she creates standout visual assets for Brit+Co’s social channels using the generative AI features in the new Adobe Express mobile app. Check it out below!

What a fun, creative job, right? “My day-to-day is genuinely such a blast. I love having the creative freedom to run with my ideas and infuse some of my own humor and pop into our content,” says Mallory. “Most of my friends and family don’t believe that this is what I get to do every day!”

Looking to improve your social content game? Here are tips for saving time and making an impact on social media for your work, side hustle, or to build your personal brand.

1. Engage with your audience: Engaging your audience with content that resonates can lead to higher reach and visibility. Thanks to Mallory’s constant performance monitoring, we know our B+C follower loves to treat herself and her besties, she’s super creative, indulges in celebrity news (especially nostalgia TV), and gets joy from entertaining, travel, food, and decor. Knowing this, Mallory creates fun, interactive posts like polls and quizzes, and always keeps our content fresh and interesting using the massive library of fonts, photos, and design assets in Adobe Express.

“I’m always out and about filming fun content for TikTok and our other video platforms,” says Mallory. “Adobe Express makes it so easy to add clips, music, and captions (and record voiceovers!) so I can edit it all together in real time.”

2. Generate anything you can imagine: AI has become a powerful tool for content creators, helping them enhance their creative work and simplify tasks. Leveraging the right AI tools can help you work and create high-performing content faster! The new Adobe Express mobile app is packed with AI goodness that makes complicated tasks simple. For example, speech to animation lets anyone easily animate extraordinary characters using their own voice. Adobe’s Firefly generative AI, which is designed to be safe for commercial use, helps creators ideate, generate, and edit stunning images and turn text and headlines into attention-grabbing designs – all on-the-go and in just a few taps. And the Adobe Express Generative Fill feature even lets you insert, remove, or replace people, objects, backgrounds and more with just a description.

“The AI tools are fantastic,” says Mallory. “Even the most obscure ask in the Text-to-Image feature will yield dozens of options. My favorite hack is to include “hand drawn” or “illustrated” in the prompt box to get a more authentic/stylized result.”

3. Embrace trends: Hopping on social trends quickly can boost your visibility and relevance. Constant collaboration ensures our team is on top of what people are talking about – and Mallory takes that to social media to make sure our POV is part of the conversation. The ever-changing nature of marketing and social media can make it hard to keep up! With the Adobe Express TikTok Creative Assistant tool on the desktop version, you can easily ideate and search what’s trending, so you’re in-the-know and able to reach more followers and stand out with your creative take on the latest trends. Then head to the mobile app to quickly schedule or post the content directly to your necessary social platforms! More on that below.

4. Keep it short and sweet: Attention spans on social are short, so it's best to keep your content concise and to the point. Use clear and concise language and don’t be too fussy (sound like the real person you are!). Break things up with text with photos, emojis, and bullet points to make your content more scannable.

5. Create a consistent visual style: While our audience can have slight nuances across our social channels, Mallory makes sure our content is instantly recognizable. Using tools like brand kits in Adobe Express (shown below) can help you easily stay consistent and on brand, easily saving and applying colors, fonts, filters, and imagery to any asset to create a cohesive look and feel across assets – and in a fraction of the time.

6. Repurpose content: Repurposing our top-performing content into different formats or for different platforms helps stretch the impact of a post and helps us test performance. Sometimes a post that didn’t perform well in the past kills months later!

7. Schedule ahead: In today’s on-demand world, consistency is key to keeping your social audience engaged. Develop a content calendar and schedule posts in advance to ensure a steady stream of content. With easy-to-use tools like the Adobe Express Content Scheduler, you can quickly plan, preview, schedule, and publish in a few clicks to all your social media channels and on-the-go.

8. Leverage data: Use analytics tools to track the performance of your social media content and identify trends, patterns, and audience preferences. Analyzing data can help you achieve a successful content strategy and focus on creating content that inspires, delights, and keeps your audience coming back for more!

Download the all-newAdobe Express mobile app today to try out all the innovative and fun features, including Adobe Firefly generative AI—a one-stop shop for all your content needs!

Video Direction & Editing by Mallory Levy.

Tips For The Best Wedding Guest Makeup

1. Prep Your Skin

Skin prep is the #1 key to not only getting dewy looking makeup, but long-lasting makeup that doesn't crease! We asked the experts atDr. Hauschka what they would do for long lasting makeup, and they said, "Moisturized skin is glowing skin. Always prep face and with rich emollient moisturizers (like our certified natural Rose Day Cream). Your makeup will easily glide over face and blend with your moisturizer for a glowy finish." IMO, this tip is absolute gold because you don't want your skin to dry or cake over throughout the day, and it seems like this will really help with that!

They also said, "If you want your complexion to look naturally sun-kissed, look to bronzers you can blend with your foundation or moisturizer. (Mixing a few drops our Translucent Bronzing Tint with your moisturizer provides a subtle sun-kissed glow without shimmers.)" Talk about a glow! We love this dewy tip and have PLENTY of moisturizers, both tinted and otherwise, to recommend!

2. Opt For Simple

Next, you definitely want to opt for a more simple look, makeup-wise! It's better to keep things minimal instead of doing too much with a bold lip and bold eye. Makeup artist and owner of The Green Room Agency, Nysa Green said, "Pick one feature to be the focus of your look, and concentrate on that. It can even be legs or shoulders. Tone down everything else." We love this trick because it's so simple to choose either a fun eye shade or lip color and have that be the focal point!

Nyssa also said, "Use a setting spray to keep everything in place through the festivities." Setting spray is the key to really lock in your makeup and ensure it lasts all day!

And Nyssa's final tip? "Avoid a red lip unless you want to stand out in all the pictures!"

3. Don't Upstage the Bride

When doing wedding guest makeup, you want to make sure not to over-do it because you never want to appear like you're trying to upstage the bride in any way. Celebrity makeup artist, Stephanie G-M gave us a tip on this matter and said, "I suggest going for a look that elevates what your day look may already be. Starting with either a bit of color on your lips as a stain or eyes with statement jewelry (like above) means you'll be looking elegant but not out shining the bride's look."

She added, "Dewy skin and a little more blush than usual will also brighten up the look you go for. I would suggest just balancing it and not doing a full eye look and full lip look for the wedding." Duly noted!

4. Don't Forget Touch Ups

Stephanie G-M also gave us all the tips and tricks for how you can quickly — and effectively — touch up your wedding guest makeup throughout the day. She says, "Carry blotting paper with you for any shine that may occur instead of powdering it away when you are trying to achieve a dewy look. Always have a balm you can use to enhance highlight areas. You can always use your lip color as your cheek color too as the day goes on!" She also added, "You can always carry an eye liner with you if you choose to make it more bold for the evening." We love these tips for essentials to keep in our clutch!

Put It All Together For This Gorgeous Natural Wedding Guest Makeup

Makeup artist, Yaz Roque has a great look that is a must-try when it comes to the perfect wedding guest makeup look. She said, "With wedding guest makeup it’s key to keep it simple. I love to give wedding guests neutral tones, with a little bit of a shimmer on the lids. My tip would be to switch out your harsh liquid liner with a more smoked out liner, soft glam on the skin, and a pinky mauve or nude on the lips. You can even finish with my favorite lip oil at the moment byBlossom Beauty, it’s natural, smells amazing, and gives the right amount of shine for a perfect pour. Plus it’s under $7.” We love a good lip oil! I can't wait to try this look out for an upcoming wedding! This look is super natural yet still overstated enough for fancier occasions like a wedding.