Meet The Gen Z Founders Disrupting The Dating App Scene

SOON founders of new dating app

Ghosting, aimless conversation without ever meeting, endless swiping with little connection, and overall disappointing dating experiences inspired best friends Alena Titova and Cora Kyler to do something about their mutual dating app fatigue.

Alena was on the east coast getting her masters in architecture at MIT. Cora was across the country in Berkeley, deep into her math PhD. Like most college students, they were starving for connection and human interaction, post-pandemic. As they emerged from their respective academic covid caves in 2021, they recounted their less-than-ideal dating app experiences. Other friends chimed in – no one, it seemed, was particularly pleased.

In fact, 45 percent of users say an online dating site or app made them feel frustrated. Gen Z hasn’t dated without dating apps but 42 percent of online daters have "described their experiences as very or somewhat negative."

Alena and Cora partnered up to create an app they would want to experience in their quest to create meaningful IRL connections, using their respective skill sets. Alena approached mobile app creation as she would the design of a physical space, carefully considering the pathways people use to move through each. Cora looked at it from a math/algorithmic viewpoint.

Most dating apps leverage the same data based on your interactions and behaviors *within* the app – how many people view and like your profile, who you ultimately match with & which of those matches you message with (notoriously few). This information has value, but its value does not necessarily match how and with whom you’d like to spend real, in-person time with.

SOON, available in beta in the Bay Area, CA this fall, goes deeper and picks up on how you spend your time in the real world as opposed to how you enter the fantasy world of apps. SOON prioritizes in-person dates, the quality of the match, and getting you on that date quickly. They’ve staked their algorithm on something uniquely valuable—who you give your undivided time to and they use privacy-preserving tech to find that out.

Here’s how this new dating app works:

You swipe to determine a match, and then view your match’s video reply to a SOON prompt to decide if they seem compatible and like someone you'd like to meet IRL. Indicate your preferred times to meet because your (or one of your matches) first message comes with a time and a place. SOON provides a list of the coolest & not-so-boozy date spots in your area. For example, you might receive a personal message that has a built-in invitation to meet tomorrow afternoon for tea at Red Bay & a stroll along the pier—say “yes” for the chat to continue.

“There isn’t enough effort put in to reverse the kind of isolation that people can feel on this kind of technology when it promises so much,” notes Cora, “we take care of that.”

Tired of online conversations that go nowhere? Check out SOON for fun ways to meet IRL and skip the online dance of endless chatter *before* you even meet. Get out there and good luck!

Photo: Courtesy of SOON/The Saint Studio

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I used to think being in a healthy relationship meant that things would be easy peasy, but I now know it takes more than "I love yous" to learn how to be a good partner — especially when dealing with mental health. Since it's Mental Health Awareness Month, I figure it's the perfect time to talk about how neurodivergence can show up in relationships — particularly when you're married to or dating someone with ADHD — and why it doesn't have to spell doom.

That's not to say that things like financial red flags or a serial messy partner are things you have to deal with — it's more about realizing what your personal thresholds are while loving someone who perceives things a little differently.

However, sometimes while you're navigating those relationship boundaries on your own, other people's opinions can cloud your perception. Licensed therapist Natalie Rosado, LMHC, of Tampa Bay Counselingand Counseling with Natalie says, "Unfortunately, there are numerous stigmas that can affect how people view these relationships, making dating more challenging." But with over a decade of experiencing helping clients learn to take care of their mental health, Natalie has a few tips that'll help you learn how to be a good partner to someone who has ADHD.

What are common misconceptions about neurodivergence in relationships?

Image via Yan Krukau/Pexels

It seems like as soon as people find out two people are dating, their relationship becomes THE topic of conversation among their peers and otherwise. I know because I'm guilty of letting my curiosity get the best of me, but I try not to make assumptions about what goes on BTS. Knowing this, I can only imagine some of the things that people say about couples where one partner has a diagnosed mental illness or is neurodivergent.

Natalie says the common myths and stigmas associated with these types of relationships are:

  • Relationships with people who have mental health issues are doomed to fail.
  • People with mental health issues are violent and dangerous.
  • Mental health problems are a sign of weakness, and you can 'fix' your partner.
  • You should only consider someone as a romantic partner if they are 'cured' of their mental illness

How can someone effectively communicate with their partner if they ADHD?

Image via Viktoria Slowikowska/Pexels

Someone who has ADHD may process things a little differently than another person, which doesn't have to be a terrible thing. To be more specific, Natalie breaks down how someone can have conversations with a partner who has ADHD. "Effective communication with a partner who has ADHD requires specific strategies because ADHD can affect a person's ability to focus, organize thoughts, listen actively, and manage impulses, which can sometimes make interactions and day-to-day living difficult," she says.

A few ways to navigate this is by doing the following:

  • Seek Understanding of ADHD: Understanding how ADHD can affect communication and behavior can help you develop empathy and more effective strategies tailored to your relationship.
  • Establish Eye Contact: Making eye contact can help them focus and signal that the conversation is important.
  • Check for Understanding: After you’ve communicated something important, ask your partner to repeat back what they've understood. This can ensure that your message has been understood correctly.
  • Use "I" Statements: This can prevent your partner from feeling defensive and keeps the conversation more constructive.

How can you recognize signs that something is triggering your partner?

Photo by cottonbro studio/PEXELS

This is such an important question because sometimes we're not aware that something we're doing or saying is triggering our partners whether they have ADHD or not. Natalie says, "A clear sign that something may be triggering your partner is a noticeable and abrupt change in their mood or behavior," and "Triggers can also provoke physical responses."

Based on her experience, these physical responses can include shaking, trembling, a sudden inability to speak, crying, rapid breathing, or even a panic attack. "Observing these changes can indicate that your partner is experiencing something deeply distressing. If your partner suddenly withdraws from a conversation, shuts down emotionally, or tries to leave the situation entirely, it might indicate that they are feeling overwhelmed or triggered, as well. Or a sudden silence or unusually passive communication can be a sign your partner is triggered," Natalie says.

As someone who's known for finding a way to exit a conversation if I start feeling overwhelmed, I can say that this sounds all too familiar.

What makes having a partner with ADHD difficult? Should that be a dealbreaker?

Photo by cottonbro studio/PEXELS

Deal breakers are subjective, so no one can firmly tell you what you should or shouldn't deal with. At the same time, Natalie wants you to consider some things. "Dating someone with ADHD does have it's unique challenges, but understanding these challenges can help determine whether they might be considered deal-breakers, depending on one's personal limits, the dynamics of the relationship, and the willingness of both partners to work through these concerns."

She makes it clear that some things that may affect your relationship with your partner are their tendency to be inconsistent, distracted, forgetful, and disorganized. If you're finding that it's hard for you to find peace at home or in your relationship, it may be best for you to amicably part ways with your partner.

How can you support a partner with ADHD?

Image via Dmitriy Ganin/Pexels

We're fortunate that we live in a time where talking about mental illness and neurodivergence is more widely embraced, but that doesn't mean everyone is comfortable with the conversation. Natalie says, "As a clinical provider, I have been able to witness first hand the ways that a partner's support can really assist someone with an ADHD diagnosis. First, understanding the symptoms, challenges, and behaviors associated with ADHD can help you empathize with what your loved one is experiencing."

A few of the ways you can help your partner is by listening without judgment or interruption, and acknowledging their struggles, validating their feelings, and reassuring them that it’s okay to feel overwhelmed. Natalie says this "...can help provide a feeling of safety" while "Offering to help organize their environment, set up reminders, or plan daily schedules can help reduce stress and make daily tasks more manageable."

To go the extra mile, Natalie suggests celebrating small milestones and successes to boost their self-esteem and motivation since these two things can also be affected by ADHD.

If you're struggling while dating someone who has ADHD, just know that all relationships hit roadblocks here and there. The best thing you can do is ask yourself what you're honestly able to handle in a relationship, consider finding ways to effectively communicate with and affirm your partner, or decide to walk away.

For more mental health advice, be sure to check out our interview with Mandy Teefey of Wondermind!

Lead image via Budgeron Bach/Pexels

A Cinderella Story isn't just a movie — it's honestly a cultural moment. The costume montage, the spastic colons and synchronized swimming, the rain in this drought... even Gavin Degraw singing over the One Tree Hilltrailer on the DVD stand out! Everything about this film is iconically ingrained in our collective conscious, making Hilary Duff and Chad Michael Murray the Y2k blueprint for many of the "It" pairings we know and love today.

We last left our Princeton royalty preparing for their freshman year of college, dreaming of happily-ever-after — or at least graduation — and that was that! But in this era of reboots, I've often wondered what happened to our OG tortured poets after the credits rolled. Luckily, I'm not the only one! Chad Michael Murray just tee'd up a sequel, and yes that's me you hear squealing right now. Here's everything we know about what's to come for everyone's fave modern fairytale!

Is there a part two to a Cinderella story?

Photo via Warner Bros Entertainment Inc

There's Another Cinderella Story, starring Selena Gomez and Drew Seeley, but that's more so a part of a series of "Cinderella stories" rather than an actual sequel. So far, we haven't gotten a follow-up on our Princeton-bound faves.

Has "A Cinderella Story 2" been announced?

There's been no formal announcement yet, but that doesn't mean all hope is lost. During his press tour for Mother of the Bride, Chad Michael Murray told ETthat he's definitely interested in bringing Austin Ames back. He said that even his daughter told him, "You need to make another one of these, Daddy," after she watched A Cinderella Story for the first time.

His response to the idea? "Here you go, Hil. From me to you, let's do it!" — referring to Hilary Duff, of course! The timing couldn't be better either, given that Hilary just gave birth to her fourth child and could hypothetically be available to film in the coming months...just saying!

Again, there's no official information about this project yet, but with a main piece of the puzzle on board, we're one step closer to my own personal happily-ever-after — a real sequel to A Cinderella Story once and for all.

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Header image via Warner Bros Entertainment Inc.

If there's one word to describe Bridgerton, it's romantic. The costumes, the makeup, the press tour moments between season 3 leads Nicola Coughlan and Luke Newton — all of it leaves me giggling and kicking my feet. And apparently, love might be in the air for two other Bridgerton cast members: Luke Thompson and Harriet Cains!

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Luke Thompson (who plays Benedict Bridgerton) and Harriet Cains (Philippa Featherington) were spotted at the Vanity Fair EE BAFTA Rising Star Party together, and they were getting cozy. The deeper I go into the rabbit hole the more I find and suddenly, this is my favorite (potential) celebrity couple!

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These besties are clearly so comfortable around each other, and aren't afraid to get up close and personal. (A fact that might scandalize Harriet's character Philippa Featherington. It seems pretty par for the course for Benedict Bridgerton). Luke Thompson and Harriet Cains might be the couple I'm rooting for, but fans are also hoping to see Benedict find love with Sophie Beckett in Bridgerton season 4. And Luke is expecting to learn even more about his character the longer the show sticks around.

"The more you stay with a character, the more you start to see the chinks in the armor, a bit of vulnerability," he told Vestal Mag in 2022. "Benedict is no exception this season, no matter how blasé he seems to want to be."

I love seeing how Benedict isn't afraid to be his goofy self, and how much he looks out for his siblings (particularly Eloise, which is my favorite relationship on the show!), but things might change once he really, truly falls in love. I don't think Sophie will make him act any less himself, but I'm excited to see how she brings out different parts of his personality we haven't seen yet — and emphasizes the aspects we know and love.

Check out our Bridgerton season 3 interview for more news on your favorite show, and see if the Bridgerton World Tour is coming to a city near you!

Lead image via Netflix

Memorial Day weekend is nigh, and in the midst of planning your epic BBQ spread and a slew of themed cocktails, it's also time to start noting the Memorial Day sales you'll be shopping for a much-needed summer refresh. We've got the scoop on savings in just about every category – from beauty to home decor to fashion – so you know exactly when and where to save big.

Scroll on for the Memorial Day sales we're most excited about for 2024, and make sure to come back here for additional sale info!

Dyson V8 Cordless Vacuum

Target

What: Items up to 60% off

When: May 24-27

KitchenAid Artisan Series 5 Quart Tilt Head Stand Mixer

Amazon

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When: Now through Memorial Day

Mila Mirror

Anthropologie Home

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When: May 21-27

Peony Vase Thank You Card Set

Papier

What: 15% off stationery & photo books

When: May 22-29

Sherpa Deluxe Black Guarenteed On Board Soft Sided Dog & Cat Carrier

Petco

What: BOGO 50% off select summer products and 20% off select sherpa carriersWhen: May 24-27

Dallas IV Hat

Hood

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When: May 23-27

CZ Crescent with Stars Necklace

Sterling Forever

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Stemless Wine Chiller Pair

VoChill

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The Coated Pan

Material Kitchen

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EOS Classic Organic Mattress

Naturepedic

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Pierrette Dress

SAYLOR

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Gold Hinge

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Calista FAUXblo Thermal Blowout Brush

Calista

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CAROL Bike

CAROL Bike

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Cartolina

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Carve Designs Zella Mesh Pullover

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Essentia Stratami Organic Mattress

Essentia

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When: May 13-31

Harper Wilde Bliss Scoop Bralette

Harper Wilde

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MARLOWE. Soap Bar Discovery Gift Set

MARLOWE.

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Pura 4 Diffuser

Pura

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Vacation Classic Whip SPF 30

Vacation

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When: May 24-27

Sign up for our newsletter to stay up to date on these Memorial Day sales + all the best deals!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

This post has been updated.

Amazon's adaptation of Casey McQuiston’s famed Red, White & Royal Blueblew our minds with its perfectly extravagant and messy royal romance. Prince Henry and Alex Claremont-Diaz stole our hearts with their antics, proving that love isn't always as cookie cutter as we think it should be. Not only that, but it was the LGBT film we never knew we needed until it hit the big screen last year.

If you've been missing Prince Henry and Alex, you're in luck because a sequel to Red, White & Royal Blue is officially coming! Here's everything we know about the latest developments!

Is the main cast returning?

Image via Jonathan Prime/Prime Video

I'm happy to share that Nicholas Galitzine and Taylor Zakhar Perez are returning! I honestly don't think the Red, White & Royal Blue sequel would be the same if they weren't.

However, no other cast information has been released! Hopefully we'll see Uma Thurman and Clifton Collins, Jr. reprise their roles!

What's the sequel going to be about?

Image via Prime Video

As of yet, Variety reports that not much has been confirmed about the sequel's plot or release date. My guess is that there the two lovebirds will have to juggle new responsibilities and mishaps.

What the original plot of "Red, White & Royal Blue?"

Image via Prime Video

The novel centers around the character of Alex Claremont-Diaz, a first son of the United States, and his romantic relationship with Prince Henry, British royalty.

Take a walk down memory lane with these behind-the-scenes pictures 👀

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Matthew López on Instagram: "“Yes, this is exactly how I always dreamed it would be. Locked in a cupboard with your elbow inside my rib cage.” #rwrbmovie"

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Nicholas Galitzine on Instagram: "The bois 📸 @aneeshtheactress"

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Matthew López on Instagram: "Spent the last two weeks rehearsing with @nicholasgalitzine and @taylorzakharperez It’s been a joy to watch Henry and Alex come to life in the room. Excited to make this movie with them. Here we go! #rwrbmovie @primevideo 📸: (the great Stephen Goldblatt)"

We cannot wait to see what new adventures are two lovebirds will cook up in Red, White & Royal Blue, but for now we’ll be rereading (and rereading) RWRB.

Stay updated on all the latest entertainment new with Brit + Co.

Header image courtesy of Amazon Prime Video.

This post has been updated.