Beauty subscription service Birchbox has made a name for itself — and garnered a ton of loyal customers — by delivering boxes filled with sample-sized makeup, skin + hair products that cost $10 each month. It’s kinda like Christmas morning each time you receive one on your doorstep thanks to its cute packaging and fun products. Beyond the subscription service, though, Birchbox released its own debut makeup line, LOC, earlier this year to the delight of makeup mavens everywhere — but the company’s latest news has made busy beauty girls very happy.

Birchbox launched their second beauty brand, ARROW, yesterday and it looks legit AF. The line, which will roll out new products throughout 2016, was made specifically for gals on-the-go, which CEO + co-founder Katia explained can be those of us who are sprinting to spin class or wrangling babies — basically, ARROW’s products are designed to make us look pretty and natural in about two seconds flat.


The first batch of (affordable!) ARROW products that are available are def worth checking out — you can snag a few and stash one in your gym (or cat yoga) bag and one at your desk for mid-day refreshers. Their lip balm actually self-adjusts to enhance your natural lip color (I’d like 25 of these, plz) while their cooling cheek tint and aluminum-free deodorant also look promising.

Keep ‘em coming, Birchbox!


Busy girls everywhere

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