When you hear the words “black blush” so close to Halloween, chances are images of spooky witches or ghoulish goths come to mind. But this season, all black err’ thang beauty is here in a big way. We’re here to tell you that the surprising makeup product deserves a chance, and we’ve got the photos to prove it.

Lipstick Queen Black Lace Rabbit Cream Blush ($25) looks dark-as-night in its cute packaging, but once you swipe it onto your skin, it transforms into a berry hue that caters to different skintones. It works with your pH to automatically adjust to a shade that’s unique to you. We put it to the test with five different ladies from the Brit + Co team; read on to see how this inky blush looks on different women.

Katie Bond, Home and Parties Editor

When applied to Katie’s fair skin, the product morphed into a pale pink that warms up her complexion.

Natasha Thomas, Community Manager

When we applied the black blush to Natasha, it left behind a seriously stunning deep berry hue.

Brenda Lawrence, Channel Marketing Manager

A couple of swipes revealed a natural-looking rosy shade.

Torii Burnett, Junior Designer

The black blush transformed into a salmon hue that spiced up Torii’s medium tone.

Erin Browner, Affiliate Content Editor

When applied to Erin’s ivory skin, the blush turned into a raspberry hue that helped her blue eyes pop.

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