The adage used to be “can’t buy me love,” but now dating apps are proving that maybe you actually can. With free apps like Tinder and OkCupid monetizing on certain “premium” features like rewinding a match or boosting your profile, dating is… better than it’s ever been? And now, another super popular app has jumped on the money train: Bumble.


Yesterday, Bumble introduced a package subscription (Bumble Boost) to bump up users’ chances of finding love on the app. For $9.99 a month, or less if you sign up for a pre-paid subscription, Bumble users get access to three new features: Beeline, Rematch and Busybee.

Beeline will put together a list of users that have already “liked” you. With Beeline, you can just go down a list and tap “yes” to people that already said yes to you. It’s more efficient AND it takes out all the fear of rejection! Rematch will let you rematch with expired matches and Busybee will let you extend the app’s 24-hour match period. Basically, the paid version allows users a multitude of ways to ensure that they never miss out on a potential match.

Paying for love on dating apps isn’t exactly a new phenomenon. Tinder already has a premium version that allows users to undo swipes or find matches in different parts of the world. While paid dating apps may be a perfect add-on to those seriously scouring apps for a new bae, personally, we’re a bit apprehensive. You can call us old-fashioned, but in the words of our guru J.Lo: My love don’t cost a thing.

Check out the video below.

Do you pay for a premium dating app subscription? Let us know @BritandCo!

(h/t Tech Crunch; photo via Bumble)