In the fashion world, rigid old standards of beauty are getting the boot. Christian Louboutin is already synonymous with聽sky-high heels and ultra luxe cosmetics. These days,聽they鈥檙e also making a move to be inclusive and聽body positive. For the first time ever, the high-end shoe brand, which was founded in 1992, has聽a plus-size model聽as聽the face of their聽new makeup campaign.

clementine-desseaux

Her name is Clementine Desseaux, and this is聽definitely not her first rodeo.聽The stunning French model was part of聽Lane Bryant鈥檚 #PlusIsEqual campaign back in September (the only聽plus-size ad in Vogue鈥檚 September issue, if you recall) and has modeled for Target鈥檚 Ava & Viv line.聽鈥淭he beauty norm is changing and differences that used to be weaknesses are now turning into strengths,鈥 Clementine said in an interview with聽Daily Mail.聽鈥淏eing curvy and freckly was never easy back when I was in France.鈥

But thank goodness for change, because not only is she breaking new ground in the high fashion world, but she looks damn good doing it. She鈥檚 already starred in one of their videos, released just last week for Louboutin Charme lipstick, looking the epitome of French chic with red lips,聽understated eyes and virtually no foundation to cover up those gorgeous freckles.

Slay, Clem. Slay.

What do you think of Christian Louboutin鈥檚 new campaign? Tweet us @BritandCo!

(Photos via @bonjourclem)