Makeup junkies have long loved MAC Cosmetics for their iconic lipsticks; Ruby Woo, Velvet Teddy, and Whirl all come to mind. And while it has had some pretty great lippie giveaways in the past, their latest really takes the cake, because you don’t have to buy anything.

No, we’re not tugging your chain. In honor of National Lipstick Day on Saturday, July 29, the beauty brand is hosting their own celebration dubbed#MACLipsLipsLips, and they’re giving everyone who walks into its stores (and retailers) a full-sized stick, free of charge.

If you’ve been hesitant to take the plunge and try out one of the shades that everyone raves about, this is your chance at a risk-free trial. And there are no catches or exclusions, so anything in your store’s massive array of colors is fair game (shades and selection will vary by location).

Since this offer is only good while supplies last, we recommend you get there as early as you can. The early bird catches the worm — er, lipstick — after all.

Will you shop the sale? What’s your favorite lipstick right now? Tell us @BritandCo!

(Photos via MAC Cosmetics)