The Wait Is Over: Gigi Hadid’s Maybelline Collection Is Finally Here
She’s been a face of the brand for nearly three years, but now Gigi Hadid can add another impressive accolade to her resume: beauty mogul. The model’s highly anticipated makeup line with Maybelline is finally here, and here’s where you can get it.
Hadid has been a spokesmodel for the iconic brand since 2015, so it’s only fitting that they team up on a beauty collection, which she teased via Instagram earlier this month.
And now the limited-edition products are finally available on Ulta.com and will hit stores on November 5. The Gigi x Maybelline Collection includes two distinct looks designed by the 22-year-old herself, representing the two coasts she proudly calls home.
East Coast Glam is described as “the ultimate representation of New York and cosmopolitan glam,” featuring natural, light tones, perfect for busy city girls on the go. According to the press release, “The collection is the perfect combination of trendy, stylish and grunge. As a woman constantly on the go, Gigi knows the power of transformation is essential in New York and therefore wanted this particular palette to effortlessly take a woman from looking sharp in her morning meetings to feeling sexy and city chic at night.”
But having been born and raised in California, Hadid is also a West Coast girl at heart, so she was sure to include a second collection to honor the sunny locale. West Coast Glow features a “laid-back, beachy feel… inspired by the warm shades of California’s iconic sunsets complete with Gigi’s signature pop of color on the lip — effortlessly taking women from day to night.”
And then there’s the Jetsetter Palette, which provides the best of both coasts, and is her secret to looking “selfie-ready after a long day of traveling,” according to the release.
With 18 products in total (including brushes, primers, and colors to fit all your glam girl needs), there’s something for everyone in her inaugural beauty collection. And the best part? Nothing costs more than $29.99, so you can look supermodel-level gorgeous without breaking the bank. In fact, that was Hadid’s main goal when designing her first line of beauty products.
She says, “I was never able to find a palette that incorporated my favorite colors for a complete look, and I have always believed great makeup doesn’t have to cost a fortune. That’s why this partnership with my Maybelline family is so exciting — I was empowered to create something that I couldn’t find before, while also making sure it was a full set at an affordable price point.”
Are you excited to snag Gigi’s Maybelline collection? Hit us up @BritandCo.
(Photos Europa Press/Getty; Maybelline)