Fun fact: I don’t wash my hair that much. I’ve been known to rock second (or third, or fourth) day locks with pride. Beyond an intentionally messy ‘do being a lazy girl’s dream style, I actually like how slightly unkempt hair looks. Regular washing leaves my mane too clean to embody that lived-in look I’m after — it falls flat and lacks any sort of volume. To achieve the stylishly unfinished vibe I love, I have to skip the ‘poo for several days to build up the texture I’m after.

I haven’t used anything except IGK 1995 2-in-1 Shampoo & Texturizer ($25) since it launched last month — and I’ve been lathering up much more frequently than usual thanks to its unique formula. It actually deposits clay powder on the hair, which sounds totally counterintuitive if you’re trying to rid your locks of gunk. Trust me, though — somehow, an ideal balance of washing and texturizing happens when you use it. Here’s why I am obsessed AF with this cleanser.

Does your hair actually get clean? Even though it adds a bit of grit, the formula still manages to thoroughly remove excess oil, product, and sweat. I wouldn’t say that it cleanses on the same level as a clarifying option, but it gets the job done.

Can you see clay deposits in your hair? The clay is seamlessly blended into the formulation and deposits evenly — and invisibly — throughout your strands. You won’t deal with any residue or chalkiness at all.

Does it feel like there is product buildup in your hair? To the touch, your locks feel squeaky clean, but they have an unmistakable, lived-in appeal.

How does it make your hair look? Get ready for more volume and a slightly matte finish that pairs perfectly with a tousled, beachy look. I love that the natural waves and bends of my hair are enhanced when I let it air dry (which is also definitely a styling timesaver on sluggish mornings).

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