It’s Time to Fall in Love With Juicy Couture All Over Again (No, Really)
The iconic tracksuit brand of yore is back, folks. That’s right; Juicy Couture last made headlines with an impossibly cool Vetements collab, and now, they’re looking to cash in all their cool points with the appointment of their new creative director, celebrity stylist Jamie Mizrahi.
The brains behind the looks of Katy Perry, Suki Waterhouse, and Nicole Richie, Mizrahi is no stranger to making fashion magic. But as she told WWD, “I am not trying to reinvent Juicy. It has such a brand identity already — carefree, tongue-in-cheek fashion. What I’m doing is taking the history that is so special and continuing to make it feel fun and wearable.” And if the Spring 2018 presentation is any indication, she is well on her way to fulfilling that promise.
During New York Fashion Week, Mizrahi unveiled her vision for the iconic brand and it was good. Set in a grassy, Gilded Age style garden setting, models “played” croquet, checkers, and blew bubbles decked out in the 2018 version of Juicy Couture athleisure. Sure, a few modern interpretations of tracksuits were spotted, but there was also an abundance of more mature, feminine options like pleated skirts, bow blouses, and puff-sleeved dresses. If the early aughts Juicy girl grew up and became a lady who lunches, this is what she would wear. (Photo via Albert Urso/Getty)
Lacy dresses and updated sweatsuits? We can dig it. The ’70s style head wrap sealed the deal for us. (Photo via Albert Urso/Getty)
We weren’t necessarily expecting the prim and proper thing from Juicy Couture, but in pink and orange polka dots, the playful vibe of the label comes through loud and clear. Sign us up, please. (Photo via Albert Urso/Getty)
Of course, the sporty aesthetic we all know and love was represented. Peep this super cute and streamlined tracksuit. Added into the mix this go round? Ultra-wearable cropped flares and anoraks. (Photo via Albert Urso/Getty)
You didn’t know your go-to dress next season will be from Juicy, did you? Yeah, neither did we. Bring on the spring! (Photo via Albert Urso/Getty)
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