Inside the Decadent Offices of the Sweets Queen Behind Jars By Dani
Dani Beckerman definitely falls on our list of ladies we admire. At just 24 years old, she turned her side hustle into a full-time gig — and a very sweet one at that. The founder behind Jars by Dani knows what it takes to build a successful business, starting with the area you work in. Taking cues from her rainbow-filled desserts, the entrepreneur teamed up with HomeGoods to deck out her new office space in Long Island City, New York. Spoiler alert: The final product is a real treat. Scroll below to see.
Brit + Co: What was the overall vibe you were going for in your new space?
Dani Beckerman: My jars! I wanted it to really mirror one of my rainbow jars — colorful, fun, bright, happy, and exciting — while also being super chic. HomeGoods helped me bring to life exactly what I wanted; even while shopping I was finding so many treasures it felt like the store was stocked just for me.
B+C: Were there any must-haves for designing an office that was both fashionable and functional?
DB: As an entrepreneur, it was really important to me to make the office a place where I felt inspired by everything around me — from the bottom to the top. The layered rugs covered our warehouse-like floors and allowed me to pull all the colors of the rainbow to truly reflect my brand. I couldn’t decide, and the prices were so great, so I chose three.
I also found several sets of rainbow drawers, which were a surprising find and they keep me super organized. The yellow-colored drawer really catches my eye and got me thinking about maybe making a new banana-flavored jar.
B+C: What do you think is the secret to making a workspace feel productive?
DB: Keeping it organized! I was really able to maximize my desk space by exploring the workspace section at HomeGoods for cute desktop accessories. I pulled several sets of organizers, shelves, cute notepads, pens, and markers for each desktop.
B+C: What is one item in your office you couldn’t go a day without?
DB: I found the most incredible cowhide-printed velvet desk chair at HomeGoods — I am obsessed with it! It’s so cute and comfortable. I couldn’t just get one, though; I grabbed one for each of my employees and they love them too.
B+C: Any last tips for gals hoping to lean into their hobbies/side hustles like you?
DB: Work hard. Love what you do. Believe in what you do. And then work a little harder.
What do you think of Dani’s new digs? Are you inspired to make over your own workspace? Let us know @BritandCo!
(Photos courtesy of Matt Harrington for HomeGoods)
Fall is right around the corner, and we're getting amped up for our next session of Selfmade, Brit + Co's 10-week interactive startup school. Designed to help you create a new business or grow your existing one, this course is personally led by Brit + Co founder Brit Morin and co-founder Anjelika Temple, and supported by more than a dozen of the top female entrepreneurs, creatives, and investors in the country. Students receive personalized coaching on everything from how to get out of your comfort zone to how to scale your business, and everything in between. And now, thanks to Office Depot, even more of you can join the course!
For the fall session, we're thrilled to team up with Office Depot to grant 200 FREE scholarship seats to the course. Scholarships are open to US residents, focusing on women of color, women from underserved and underrepresented communities, and women in need of support to help them trail-blaze. After all, we firmly believe that your support system is a huge part of how you achieve greatness, and we are here to cheer all of you on.
To nominate yourself or someone you know for a scholarship, head to our nomination form right here. The deadline for scholarship nominations is September 27th — it's time to take the leap!
Beyond the scholarship, Office Depot is all about helping you accomplish more. Whether it be the start phase, growth phase or keep businesses going phase, Office Depot offers a full suite of business solutions, including services and products, to help you work from anywhere, organize and save time and help build your brand.
So what are you waiting for? Take a chance on yourself and get yourself one step closer to truly being selfmade. Learn more about the Selfmade program, apply for a scholarship and prepare to be inspired :)