We Totally Think You’re Ready for This Jelly: A New Way to Search
The concept started on what Stone describes as a “walk and talk” with Finkel, where they were discussing how to build a search engine in today’s landscape. Forget about updating how search already exists — how can you take advantage of everyone’s connectedness and tie it to search?
Here’s one application of how it works:
You see something. You take a photo of it. You circle it and ask “what is this?” and post it. Then you get answers back in the form of cards, sort of like flash cards. Boom, you’ve got your answer and you might even get a little backstory… which is more than you might get from your typical search engine.
Stone and Finkel make the distinction between information and knowledge. Knowing something is entirely different than simply having the facts, and people have knowledge rather than just straight information. It’s definitely an interesting distinction to make.