Ah, MAC ― how we love thee. The cosmetics giant introed its new Liptensity lipsticks (the epitome of beauty innovation) back in September, then rolled out its super pigmented (and beyond cool) magnetic eyeshadows and our lives were forever changed. We’ve barely had time to calm down (and let our bank accounts recover), and already, they’ve unveiled yet another ahhh-mazing new collection, just in time for Black Friday. Between this and Colour Pop’s new holiday collection, we’re on beauty cloud nine!


Dubbed the MAC Black Plum Friday Virtual Kit, the limited edition set will highlight show-stopping shades of plum and includes a sultry Vampify lip gloss in Black Plum as well two existing best sellers: the Pro Longwear Lip Pencil in Bespoken and Rebeleyes gel eyeliner. Senior MAC artist Ashley Rudder recently shared a swatch sneak peek on Twitter, and, needless to say, the shades are absolutely stunning. In fact, they’re the perfect complement to all of your holiday dresses.

The MAC Black Plum Friday Virtual Kit will set you back $35 (which seems beyond reasonable, considering you’re getting three great products) and will be available online starting on ― you guessed it ― Black Friday. It will only be on sale while supplies last, however, so you’ll have to be quick ― no time to fully recover from your Thanksgiving turkey coma!

Insider tip: Don’t forget to use code MACEXP at checkout to enjoy free express shipping.

Will you be shopping the Black Plum Friday Virtual Kit? Tweet us @BritandCo.

(h/t Refinery29, photos via Ashley Rudder/Twitter)