Madewell Is Getting a New Beauty Section and It’s So Good
Madewell is where all the cool girls get their wardrobe essentials, like denim and the comfiest intimates you’ve ever tried. But now the brand is making the leap from your closet to your vanity and introducing a selection of beauty products that are just as worthy as the rest of the store.
In select stores on October 23 and online on October 24, you can shop items from Herbivore Botanicals, French Girl Organics, RMS Beauty, Olio E Osso, Vitruvi, Ursa Major, Good Rivers Naturals, Everyday Oil, Karuna Skin, Jao, and Daughter of the Land straight off the Madewell shelves.
In a statement, the company said, “Head designer Joyce Lee and the team approached the beauty assortment selection process how they would any piece in the collection — simple and effortless. It was important that all of the products could seamlessly fit into our customers daily routine.” In the end, the selection is “meant to fall in the sweet spot between low-maintenance and treat-yourself.”
Check out some of Brit + Co’s picks below!