Madewell is where all the cool girls get their wardrobe essentials, like denim and the comfiest intimates you’ve ever tried. But now the brand is making the leap from your closet to your vanity and introducing a selection of beauty products that are just as worthy as the rest of the store.

In select stores on October 23 and online on October 24, you can shop items from Herbivore Botanicals, French Girl Organics, RMS Beauty, Olio E Osso, Vitruvi, Ursa Major, Good Rivers Naturals, Everyday Oil, Karuna Skin, Jao, and Daughter of the Land straight off the Madewell shelves.

In a statement, the company said, “Head designer Joyce Lee and the team approached the beauty assortment selection process how they would any piece in the collection — simple and effortless. It was important that all of the products could seamlessly fit into our customers daily routine.” In the end, the selection is “meant to fall in the sweet spot between low-maintenance and treat-yourself.”

Check out some of Brit + Co’s picks below!

1. Herbivore Botanicals Coconut Soak ($18): This bath soak has only four ingredients and will leave your skin baby soft and smelling like coconut and vanilla.

2. Olio E Osso No. 3 ($28): The balm gives a light crimson pigment to your lips and your cheeks. Bonus: It’s super hydrating and has a fantastic citrusy scent.

3. Jao Refresher ($10): You can use the sanitizer for more than just your hands. Think: aftershave, zit treatment, deodorant, and more.

4. RMS Beauty Living Luminizer ($38): The universally flattering cream highlighter gives your skin an ultra sheer, luminous, satin-pearl finish.

5. Vitruvi Wake Face & Body Mist ($24): Rise and shine with a spritz or two of this juniper, eucalyptus, bergamot, black pepper, and rosemary blend. You could also use it as a makeup setting spray and a toner if you want to kill three birds with one stone.

What do you think of Madewell’s newest expansion? Tell us @BritandCo!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

(Photo via Herbivore Botanicals, Earl Gibson III/Getty)