The internet is the ultimate hype man. So when a label breaks through the noise and goes viral  — we take notice. This was the case for the beauty brand Sand & Sky, which managed to develop a massive 14,000-person waitlist for their latest launch, the Australian Flash Perfection Exfoliating Treatment ($43). With only one other product on its roster (an Australian clay mask that sold out in a matter of 12 weeks), Sand & Sky has amassed a cult-like following. But in a beauty market filled with scrubs and masks, what makes this new skin-smoothing treatment so special? Let’s investigate.

Sand & Sky’s Flash Perfection Exfoliating Treatment ($43) sucks impurities from deep within pores, smoothing out any rough texture in the process, all within five minutes. A combo of bamboo and macadamia seed do the physical exfoliating, while AHAs from Australian finger lime work as a chemical smoother. The Australian pink clay at the base (the same stuff that’s in their popular mask!) is the secret sauce. Along with vitamins A and E, the formula includes licorice root extract (which is a natural brightener for discoloration), witch hazel to tighten pores, and aloe to calm skin down. The exfoliating solution even features rosehip, grapeseed, and olive oils to rehydrate skin once it’s all clean and clear.

This do-it-all treatment is also vegan-friendly and works with all skin types. You’ll notice a serious difference after the first use — pores are tighter, and your skin will feel really clean and soft. The soft part is quite the departure from traditional clay masks that can often make your skin look and feel parched.

Are you a believer yet? Clearly, we are — but fair warning, this stuff isn’t exactly budget-friendly. Prepare to drop $43 for a 3.4-ounce tube. The good thing is that a little goes a long way, and since you’re advised to use it two to three times a week, it should last you a while. Plus, isn’t smooth, glowy skin, just in time for summer, worth it?

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