Selena Gomez and The Weeknd may be acting as if they’re keeping things relatively low-key with their highly visible new relationship, but as things apparently heat up between the two (with Selena even seemingly confirming her feelings for her new bae in a now-deleted Instagram post), buzz is starting that it’s all just for show.

Selena Gomez and The Weeknd

While some folks are just not into the sitch at all — Selena’s concerned fans and The Weeknd’s ex, Bella Hadid, are two prime examples — others are just not buying the romance and find something a little (or a lot) suspicious about the pair’s PDA-filled trip to Italy. Are we perhaps looking at #HiddleSwift 2.0?

With the two performers’ actions fueling rumors that they will show up together at the upcoming Grammys, plenty of people are smelling a publicity stunt.

Do you think Selena Gomez and The Weeknd are really into each other, or do you think it might all be for show? Tweet us @BritandCo!

(Photo via Jamie McCarthy/Getty)