Finally, Sephora Is Launching a Product Line for Natural Hair
Natural hair looks awesome, but it definitely requires a few special styling products. If you’ve walked out of a hopeful trip to Sephora empty-handed because none of those shampoos were quite right for your hair type, we’ve got some good news. You can now put those disappointing days behind you. The major beauty brand just announced they’re working with Madam C.J. Walker Beauty Culture on a line of products made specifically for black hair.
If you’re currently unfamiliar with Madam C.J. Walker, allow us to introduce you. Born way back in 1867, Walker was actually the first female American self-made millionaire. She made her fortune by creating a line of beauty and hair products for black women. Nearly 100 years after Walker’s products rose to fame, natural hair company Sundial has revived the brand with the help of Walker’s great-great granddaughter.
The new line – which will be sold exclusively at Sephora – is set to include four collections focused on cleansing, treatment and styling. In the styling department, you’ll find the Brassica Seed and Shea Oils Collection (for smoothing and style extending), the Coconut and Moringa Oils Collection (for frizz fighting and humidity blocking) and the Jamaican Black Castor and Murumuru Oils Collection (for curl defining and moisture sealing). The Dream Come True Collection (made with dual encapsulation oil technology) is designed to provide a scalp and strand-nourishing treatment.
In a press release about the product launch, Priya Venkatesh, Vice President of Merchandising at Sephora says, “The launch of Madam C.J. Walker Beauty Culture is a celebrated moment at Sephora. We are thrilled to be the exclusive retail partner for such an all-encompassing brand with a rich and powerful history in haircare and exciting vision for the future. Madam C.J. Walker and Sephora share a common goal, giving women the power and resources to express their individuality through beauty.”
You can shop the collection online and in-store on March 4.
What’s your favorite natural hair product? Share with us on Twitter @BritandCo.
(Photos via Getty and Sundial)
