If you were looking for another reason to be excited about the New Year (who isn’t?!), then Target has just what you want, and it might even help you stick to one of your toughest resolutions. The mega-retailer is taking their direction toward the gym instead of down the catwalk and teaming up with SoulCycle to release a line of understated spinning-themed athleisure that you’ll love to wear on AND off the bike.
“SoulCycle embodies the inspirational and active lifestyle that Target is celebrating as part of its focus on wellness. We’re thrilled to be working with Target to bring SoulCycle to more people and help them find joy in movement to kick off the New Year,” co-founders Julie Rice and Elizabeth Cutler said to Well+Good in a recent statement.
Having worked in the past with high-profile and beloved names like Rodarte, Phillip Lim and Lilly Pulitzer, Target’s lines are massively popular and well-received, which may be why Target is willing to do something a little different this time around.
Along with changing things up by opting for fitness wear instead of daytime styles, Target and SoulCycle will also be launching the line along with 10 pop-up SoulCycle locations across the US, which will give exercise-minded shoppers the chance to sign up for three days’ worth of free classes where they’ll be able to sport their new SoulCycle threads.
Target EVP/chief marketing officer Jeff Jones shared, “Helping our guests succeed in their wellness journey is an important priority for Target. As we enter this new year, we wanted to bring the same level of excitement to wellness that typically comes to life through our partnerships with top entertainers and designers. When we thought about the most premier fitness brands, SoulCycle was at the top of our list.”
Will you be slipping into some Target SoulCycle gear? Let us know @britandco!
(h/t Well+Good; Photos via Target, Dimitrios Kambouris/Getty)