Ever wish you could know what your canine friend was thinking? Wish he could talk like Doug in Up? Well that technology isn’t quite available yet, but we’re getting pretty close, thanks to WÜF, a smart dog collar that helps you engage with and train your dog like never before.

WÜF starts out as a simple GPS tracking collar, but that’s where the similarities between it and other animal tech ends. It’s bite-proof, waterproof and shock proof, which any dog owner will know are very much nice-to-haves.


But WÜF also lets you understand and develop a relationship with your dog. For example, you could set up a training game, stop barking or monitor feeding, drinking and healthy habits in your dog. As WÜF learns more about your dog’s habits, so do you. That means you can improve your doggy’s lifestyle and help him lead an even healthier and happier life.


Want to see if this is really like a smartphone for your dog? Give to WÜF’s Kickstarter campaign and you could get the chance to participate in beta testing and see for yourself. A pledge of $100 will get you a collar of your own and help you start learning more about your pet.


What do you think of this smart dog collar? Let us know your thoughts in the comments below!