Adidas Dreams Up the Newest Way to Wear Your Instagrams
The newest way to wear your fave Amaro-filtered photos is taking the #shoefie (shoe + selfie) to the next level: Adidas will soon release an app that lets you customize its sleek ZX Flux men’s sneakers with your fave Instagram photos. According to a video posted on the iconic sportswear brand’s Instagram account, the hi-res customizable technology will be in the hands of iPhone and Android users this August.
This isn’t the first time an activewear mega-brand has jumped on the wearable Insta-bandwagon — Nike’s PHOTOiD app already lets you personalize kicks with color palettes straight from your pics. But adidas is championing some serious next-level customization by printing the full content of your images onto its shoes’ mesh uppers. While we certainly think it’s cool that we’ll soon have the chance to wear our most snap-worthy experiences, there’s no doubt there’s potential for some extremely unsightly creations (PSA: leave all brunch plates, aww-dorable pets + smizing besties on the feed!). To make the most of your phone-to-pavement transfer, take a cue from adidas on what subjects work best: its promo video (below) shows that pics of dreamy landscapes and artsy graphics actually DO make some pretty interesting kicks. Okay, okay, AND there’s also one really rad pair of burger sneakers, too.
(h/t Pop Photo)
Would you wear your fave Instagrams on your shoes? What other ways have you brought your filtered pics to life? Tell us in the comments below.