Why You’re About to See Model and Activist Adwoa Aboah Everywhere
Categories: Beauty News

Why You’re About to See Model and Activist Adwoa Aboah Everywhere

There’s a new model-of-the-moment on the rise, and not only is she already pals with Gigi Hadid, Kendall Jenner, and Cara Delevingne, but she just scored a sweet gig of her own. Adwoa Aboah is the 2018 face of Marc Jacobs Beauty, and we have a feeling you’re about to see her gorgeous visage everywhere.

In her first role for the brand, the 25-year-old Ghanaian-British beauty stars in a campaign shot by David Sims for the new Le Marc Liquid Lip Crayon. The color is aimed to be a hybrid between liquid lipstick and a lip crayon and will be launching in stores and online in mid-December.

Being the face of Marc Jacobs Beauty truly feels like fate, according to the model herself. “Marc gave me my first fashion show in New York City. It was a dream come true and from that point on, he has been one of my biggest supporters,” she said in a statement. “I am so excited to be the new face of Marc Jacobs Beauty, and to have been able to work alongside Marc once again is truly inspirational. His attention to detail is like no other and you see his vision instantly come to life.”

Aside from modeling on the runway alongside her famous pals, Aboah also runs the website Gurls Talk, which aims to give a voice to young women who are combating addiction and mental illness. The cause is personal for the model-activist, as she has openly talked about her struggles with both.

She’s a force to be reckoned with in the fashion world, having been nominated for the British Fashion Council’s Model of the Year earlier this week, up against Jenner, Hadid, Kaia Gerber, and Winnie Harlow.

What do you think of Adwoa’s new campaign? Tweet us @BritandCo!

(Photos via Catwalking, Jason Kempin/Getty)