This Woman-Led Mattress Brand Wants to Be Your One-Stop Bedroom Shop
If you’re suffering from decision fatigue from all the direct-to-consumer mattress brands out there, we feel you. (We admit to trying some pretty unconventional decision-making strategies to choose between them ourselves.) There are just. So. Many these days, and it takes something truly special to make a newcomer stand apart from the pack. Enter Allswell, a brand that wants to be not only your mattress go-to, but a one-stop shop for beautiful bedding, throws, and accessories for the bed. Dreamy, right? Ease and comfort is exactly what president Arlyn Davich has in mind for Allswell, the first by-women-for-women mattress and bedding brand, which launched in February (on International Women’s Day, natch).
“We designed everything about Allswell, from the products to the digital shopping experience, with women’s needs in mind,” Davich tells us. “It’s not enough to offer an A-plus quality mattress, although we do that, and we spent a lot of time and effort getting to that A-plus level. We want to make it an easy and fun to upgrade your whole bed.”
Allswell keeps it simple, offering two mattresses: The Softer One and The Firmer One. Both have layers of memory foam, a cushiony topper and are made with cooling materials to keep you comfortable as you doze. (The Firmer One adds individually wrapped coils for more support.) And in honor of their women-first mission, the brand renamed their king-sized mattress something a little more quirky: the Supreme Queen. “Being overtly for women means we can make products and marketing decisions that really, really resonate with our community. We don’t have to hedge,” Davich says.
To create the linens to complement the mattresses, Allswell turned to designers and influencers, including Genevieve Gorder (#TradingSpacesforever) and Rachel Parcell of Pink Peonies, to curate coordinated collections of sheets, duvets, coverlets, blankets, pillows, and throw pillows that you can buy à la carte or as a group. Each collection is created with a specific aesthetic in mind, but mixing and matching is encouraged. Cozy throws, textural accent pillows, and crisp shams create a simple recipe for building a truly luxurious bed that just works.”We’ve designed our mattresses and bedding to work perfectly together,” Davich affirms.
Mattress prices run from $495 for a twin to $1035 for the Supreme Queen; bedding and accessories range from $60 to $350. And while the design-minded among us are already well-versed in the perks of a pretty bedroom, Davich emphasizes that there’s more to it than looks. “Sleep is the third pillar of wellness, but few people put as much effort into it as they do into diet and exercise,” she says. And if there’s one thing the #girlbosses of the world know, it’s that a good night’s sleep is essential.
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(Photos via Allswell)