We all know the drill for testing new skincare products: Scour the drugstore beauty aisles for inexpensive ways to get that glow, try it at home and, more often than not, chuck the product to our ever-growing beauty graveyard. It’s a daunting chain of events really, but one company is trying to change all that with their new brand and mission.

Think of Beauty By Design as an esthetician consultation and personalized skincare box rolled into one, but the best part is that you don’t have to leave your couch for an appointment. Your free online diagnosis with one of their licensed pros will determine what type of skin you have (sensitive, oily, dry, prone to redness, acne, etc.) so they can send a delivery of goods you’ll actually be excited to use.

So why the need to demystify skincare? “Selecting products that are perfectly matched for your specific skin concerns requires a deep understanding of ingredients and it practically requires customers to have a PhD in chemistry,” says Chief Ingredient Officer Caren Conrad. Enter Beauty by Design, which employs licensed estheticians to take the guesswork out of the process to select effective, customized products for your everyday needs.

FINALLY. In fact, the only thing you really need to get started is one selfie. Easy enough, right? After you answer a few q’s and upload your pic, a private text-based (or video-based in the future) skin analysis occurs, and then they get to work curating your personal regimen and product shopping list.

The products are the usual skincare staples, only tailored to address your needs and concerns: cleansers, moisturizers, serums, eye treatments, toners, exfoliators, mists, essences, masks, sunscreens, and so on. “They start at $20 and are less expensive (about 30 percent less) than comparable lines with the same ingredient profiles,” explains Conrad. Another plus about this service-meets-brand is that their estheticians remain at your disposal every step of the way throughout your skincare journey to answer any questions you may have or to help you adjust your routine.

(Photos via Beauty by Design)

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