Gwen Stefani is a natural beauty, through and through — a fact the “Used to Love You” singer proved when she went completely makeup-free for a gorgeous selfie back in May. When it comes to those uber-blonde locks we know so well, however, her beauty routine is a bit more… high maintenance.
Whereas stars such as Selma Blair may occasionally embrace their natural roots, Stefani, who is “an Italian girl with wavy brown hair,” has nary a discolored lock in sight, and for good reason: Her stylist colors it every. Single. Week.
In a new interview with Refinery 29, the No Doubt frontwoman’s hairstylist, Danilo Dixon, revealed, “We color her hair every Monday, before The Voice.” But lest you should attempt to try this at home and completely wreak havoc on your lovely locks, there’s something you should know: He doesn’t use bleach.
“I developed a high-lift formula for her,” he says. “I learned that I could get to a place of blonde that I want, and the quality of hair that we need and want, by using a new product as opposed to bleach,” Danilo revealed.
While he didn’t say exactly WHAT he’s using instead, he’s definitely got plenty of product experience — he’s a spokesperson for Pantene and the former VP and creative director of Oribe.
He also told the outlet that his secret to keeping her tresses looking, well, not fried, lies in conditioning treatments — and plenty of them. In fact, as he revealed to E! back in 2016, he actually uses the product as a styling tool. “She gets multiple types of conditioning every day,” he said. And yes, he knows that’s weird: “I realize that it’s unique that I style with conditioner…From all of my trials, I was able to get more prescriptive for individuals.” In short? The hair guru knows just what to use that WON’T result in a stringy, sticky mess.
Lucky for us, his top pick (Pantene’s Pro-V Smoothing Combing Cream) is up for grabs, and is just $5. “I use [it] on almost everyone,” he shared. “It’s a wonderful cream that leaves the hair moisturized. I mist it onto clean, dry hair to start, then I put it in my volumizers, and maybe mousse, depending on the hair. I dry them in with a mixed bristle brush, always blowing in the direction of my style. And then I’ll go back in with my tools, using cream on small sections throughout. You can reapply it over and over on set and it doesn’t get greasy!”
The effect is nothing short of stunning (if time-consuming): As Danilo told Refinery 29, “People are like, ‘That’s not natural,” and I say, ‘Of course it is — it’s supernatural.’”
What do you think about Gwen’s hair upkeep? Let us know over @BritandCo.
(h/t Allure; Photos via Frazer Harrison + Jason Merritt/Getty)