You Won’t Believe What H&M’s New Denim Line Is Made From
Nothing is better than that feeling you get after a good closet purge. We both know that you were never really going to wear that tuxedo jacket with feather embellished shoulders. But after you’ve bagged up all the duds you don’t wear anymore, where do they go? With so many recycling options, we’re sure hoping that they don’t end up in the trash. Whether you send them off to Twice or trade them in for a new Reformation dress, there are so many eco-friendly (and even sometimes profitable) ways to get rid of your old clothes.
Considering a big chunk of the clothing people part with usually comes from fashion retailers, H&M decided to launch its own recycling program back in 2013. The Swedish brand launched a garment collecting initiative which asked shoppers to donate unwanted clothing items to in-store receptacles so that they could be recycled and used in future collections. Since then they’ve received over 14,000 tons of clothing and have gone on to use it in their Close the Loop label which they debuted last year.
Now, Close the Loop is set to release sixteen new denim styles for men, women and kids this September. In the women’s department you’ll be able to find everything from a classic denim jacket to a ’70s inspired jumpsuit made from recycled denim – well, mostly made from recycled denim. Currently, only about 20 percent of each garment is made using the collected clothing, but H&M says they’re working on fabric-salvaging technology that will help increase that percentage. Here’s hoping that unused 80% is still being recycled in an eco-friendly way.
What do you do with your unwanted clothes? Share with us in the comments below.
(Photos via H&M)
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