This Clothing Brand Wants You to Count Carbs… And That’s a Good Thing
While we strive to be Earth-loving citizens every day, Earth Month always inspires us to live just a little bit greener. During this time, some of us detox our makeup kits with clean beauty products, while others among us change up our diets or routines to conserve certain resources. And if you’re the minds behind the eco-conscious clothing brand Reformation, you scheme up how to further cut your carbon footprint in a way that gets fans of your breezy styles extra invested in the cause. Ladies, meet The Low Carb Collection.
Launching today (happy Earth Day indeed), The Low Carb Collection is the gorgeous result of some serious deep-diving into a fundamental — and mega wasteful — part of the fashion business: manufacturing (reality check: it’s the third most polluting industry in the world). Reformation has always aimed to shift those statistics, so to be especially transparent about the resources used to produce each item of its clothing, the brand created a measurement system called Refscale that outlines exactly how much CO2, water and, down the road, other natural resources were used to bring them to life. Those numbers now appear on each product page to help inform customers of the environmental impact of their purchases, and the brand-new Low Carb Collection features pieces that rank the lowest of the low.
The dresses, tops, jumpsuits and matching sets in the line are just what you’d expect out of Reformation: flouncy ’70s-feeling styles with major attitude. Then of course, there’s the super-sustainable twists, like using LA-sourced fabrics including deadstock and Tencel, a handwash-safe fabric made of wood pulp, versus conventional cotton fabrics. “The Gwen Two Piece saves around 24 pounds of CO2 and 2,715 gallons of water compared with its cotton counterpart,” Reformation CEO Yael Aflalo told us in an email interview of the sexy criss-cross top and high-waisted pencil skirt combo. But that’s not even the line’s best performer: the flirty off-the-shoulder Mariana Dress saves 30 pounds of CO2 and 3,464 gallons of water… and don’t even get us started on the repurposed denim that saves 50% more H2O.
“I want people to know that living sustainably doesn’t mean you have to sacrifice your style or regular activities,” said Aflalo. “It’s about raising awareness around the simple ways and small steps that people can take to be an active participant in saving the planet,” like participating in Reformation’s #CarbChallenge campaign that asks people to post pictures with their fave yummy carb to highlight the gross one (carbon dioxide). Snapping a selfie with a bowl of spaghetti to promote a greener lifestyle may seem minescule in the scheme of things, but according to Aflalo, there’s no act too small when it comes to sustainability, “whether it be shopping locally, washing garments with cold water or donating and recycling old clothes and fabric. Awareness is the first (and hardest) step — from there, every little bit counts!” Bagels for breakfast, anyone?
What ways are you cutting your carbon footprint this Earth Month? Tell us which eco-conscious fashion brands are your fave in the comments below.
(Photos via Reformation)
Fall is right around the corner, and we're getting amped up for our next session of Selfmade, Brit + Co's 10-week interactive startup school. Designed to help you create a new business or grow your existing one, this course is personally led by Brit + Co founder Brit Morin and co-founder Anjelika Temple, and supported by more than a dozen of the top female entrepreneurs, creatives, and investors in the country. Students receive personalized coaching on everything from how to get out of your comfort zone to how to scale your business, and everything in between. And now, thanks to Office Depot, even more of you can join the course!
For the fall session, we're thrilled to team up with Office Depot to grant 200 FREE scholarship seats to the course. Scholarships are open to US residents, focusing on women of color, women from underserved and underrepresented communities, and women in need of support to help them trail-blaze. After all, we firmly believe that your support system is a huge part of how you achieve greatness, and we are here to cheer all of you on.
To nominate yourself or someone you know for a scholarship, head to our nomination form right here. The deadline for scholarship nominations is September 27th — it's time to take the leap!
Beyond the scholarship, Office Depot is all about helping you accomplish more. Whether it be the start phase, growth phase or keep businesses going phase, Office Depot offers a full suite of business solutions, including services and products, to help you work from anywhere, organize and save time and help build your brand.
So what are you waiting for? Take a chance on yourself and get yourself one step closer to truly being selfmade. Learn more about the Selfmade program, apply for a scholarship and prepare to be inspired :)