If there’s one message ringing loud and clear this season, it’s this: Long live lucite. Transparent materials popped up everywhere on the Spring 2018 runways, from Chanel and Helmut Lang to Proenza Schouler and Altuzzara. So, when we heard that NYC-based jewelry brand Alison Lou (beloved by celebs including Rihanna, Beyoncé, Blake Lively, and Tracee Ellis Ross) was launching a new collection centered around the of-the-moment material, our interest was piqued.
Dubbed LOUCITE by Alison Lou, the 12-piece diffusion collection features an Insta-worthy mix of light-as-a-feather Lucite and enamel hoops in a spectrum of eye-catching colors. “It showcases the playfulness at the core of my brand and has allowed me to explore new forms of creative expression. While fine jewelry will always remain my first love, being able to take enamel, something that is ever present in my fine jewelry, and apply it to lucite was just so fun,” says Alison Chemla, creative director and designer of Alison Lou.
With their clean lines, foolproof silhouette, and punchy pastel hues, these hoops roll classic and modern styles up into one ultra-chic package. That innate street-style-approved aesthetic is why the jelly hoops hit refresh on spring essentials such as trenches, airy floral frocks, and basket bags (you know, instead of having to overhaul your entire wardrobe).
“We wanted to create an affordable, accessible collection, using unique materials and were very thoughtful when it came to the colors and sizing of our Loucite jelly hoops — the smallest are great for every day, the medium for day-to-night, and the largest are perfect for a fun night out. We’ve truly created the perfect earring just in time for the warmer months,” Chemla adds.
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