Arguably the most important purchase you’ll make all season, your winter coat sets the sartorial tone for the coming months — and gets seen by the most eyes. While the choice is a pretty personal one, with style, comfort, and budget all among the deciding factors, it always helps to know what everyone else is shopping, right? Right. We turned to the folks at trendy e-commerce platform Lyst to give us the lowdown on what coat searches are lighting up their site this season.
As it turns out, shoppers begin searching the term “winter coat” in the first week of August. Yes, we said August. While the dog days of summer are still scorching away in most places, many savvy (or overzealous, depending on how you look at it) shoppers are already planning their cold-weather wardrobes. Those searches steadily increase until the second week of November, however, with the average shopper looking at a coat three times before buying it. So if you haven’t found your perfect pick yet, you’re not alone. Brit + Co Pick: Mango Oversized Faux Fur Coat ($143)
So what trends are topping shoppers’ wish lists? According to the data, the most commonly searched coats this season are “checked,” “puffers,” “shearling,” and (mostly faux) “fur.” Since options abound from fast fashion to luxury price points, this bodes well for all of us.
And while outerwear has taken a more statement direction in recent seasons, it appears nothing can top the classics just yet, with most shoppers narrowing down options in black, followed by navy, gray, cream, red, and brown. The power of this season’s MVP hue is worth noting, though. “Red coats” is the fastest growing search term for outerwear, according to the platform, and there are 23 percent more selections on Lyst than this time last year. You’ve been warned. Brit + Co Pick: Zara Hooded Puffer Coat ($119)
Consider yourself officially ready to score your ideal outerwear piece. Whether you follow the crowd or go off the beaten path, one thing’s for certain: Winter 2017 promises to be a stylish one. Brit + Co Pick: BB Dakota Bosworth Shearling Lined Jacket ($150)
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