Over the years, shopping for swimwear has had quite the transformation. Some brands like Summersalt are letting you try your suit on at home before you buy. Even more exciting is the move toward more inclusive sizing — or lack thereof, in one brand’s case. New swim retailer X Swimwear has a novel idea: eliminating sizes all together!
Every item made by the company comes without a size. Yep, you read that right — no more trying to fit into a S, M, or L. When you order a piece, you input your measurements into the app. Then they get to work applying those numbers to the style of your choice.
The suits range from $250 to $375 and are totally bespoke and constructed with Italian swimwear fabric. Plus, you can choose the lining color for extra customization.
There are currently five options, each named after an inspiring woman or famous feminist. There’s the Dornfeld tank suit ($250), named for David Dornfeld, a professor who mentored female mechanical engineering students at Berkeley; and the Richards bikini, for Cecile Richards, President of the Planned Parenthood Federation of America.
There’s also the Goswell zip-up one-piece ($350), for Rachel Goswell, the frontwoman of shoegaze band Slowdive; the Tucker one-piece ($300), for Jill Tucker, an advocate of folks who work in the apparel industry; and the Kellerman one-piece ($375), for Annette Kellerman, the Australian actress who first popularized one-piece bathing suits.
Talk about empowering swimwear!
Would you wear a sizeless suit? Let us know @BritandCo!
(h/t Refinery29; photos via X Swimwear)