Swim season is fast approaching, which means it’s time to make sure your water wardrobe is on point. If the thought of going to try on swimsuits in a cramped dressing room with fluorescent lighting gives you anxiety, you’re in luck — things are about to get a whole lot better.
Today marks the launch of SUMMERSALT, a direct-to-consumer swimwear brand offering designer quality suits at under $100. The label lets you choose six mix-and-match pieces (from over 100 styles) to try on at home, and you pay only for what you keep. And it’s all made from recycled high-end fabrics. Interested yet? We thought so. We sat down with the brand’s founders, Reshma Chattaram Chamberlin and Lori Coulter, to get more deets on the line.
Brit +Co: So what’s the inspiration behind the brand?
Reshma Chattaram Chamberlin: When we set out to create SUMMERSALT, we wanted to create a swimwear brand for women like us: women who love to explore, enjoy adventure, and live life beyond the lounge chair — whether that was a slip and slide in a backyard or Tahiti. Our collection is athleisure inspired without being exclusively for sport. We did away with most hardware to make it easy to put on and stay on, no matter what the adventure. We wanted quality that doesn’t break the bank, so we created a product that included all the best features of designer swimwear — great fit, great fabric (ours is five times more durable than traditional swim fabric, UV protected, and retains its shape), all under $95. It was also important that we created a company that was committed to responsible commerce from day one, so all our swimwear is made from recycled materials. We continue to streamline and make our processes as eco-friendly as possible, every day.
B+C: What do you feel the brand is offering to the swimwear market?
Lori Coulter: With our try-at-home approach to swimwear, we offer consumers both a designer product exclusively available from our site and a personal experience, both at little risk to the customer. We also wanted to be a true category killer by providing our woman with multiple choices, from cover-ups to swim legging, bikinis, and everything in between!
B+C: Tell us why SUMMERSALT is needed in the swim space.
LC: The swimwear market has historically been dominated by vertical retailers and licensed department store brands, with multiple middlemen that drive up the cost. We know that consumers today prefer the convenience of shopping at home and demand value; they want to spend their time and resources on experiences. By going direct to these consumers, by cutting out the middle man and by drawing from our extensive swimwear experience, we are able to offer our consumer a $200+ designer swimsuit for $95.
(Photos via SUMMERSALT)