OMG! We shouldn鈥檛 have to say this, but here we go: DON鈥橳 GRAB WOMEN! Don鈥檛 grab them by the 鈥減u$$y鈥 as Donald Trump claims to do, and don鈥檛 鈥済rab them by the brain鈥 either. Ugh! A new campaign that aims to be a quirky take on Trump鈥檚 offensive and lewd comment is apparently meant to be empowering for women. But, it鈥檚 not. Like, at all. Why? Because no one should be 鈥済rabbing鈥 women at all. By anything!

The 鈥済rab her by the brain鈥 sitch first gained attention when actor Gregg Sulkin (Faking It, Pretty Little Liars) shared a pic of himself proudly showing off his hat as an 鈥渁mbassador.鈥

First, WTF does this slogan even mean? We understand what they were getting at, but it really didn鈥檛 work. Second, DON鈥橳 GRAB WOMEN! Don鈥檛 grab them in any way, physically or metaphorically. Don鈥檛 grab them with your body or with your emotions. Don鈥檛 think that 鈥済rabbing鈥 a women is in any way empowering for a woman. Don鈥檛 see women as things (!) to grab. Period.

Grab Her By The Brain

Describing itself as a 鈥渕ovement 鈥 that is dedicated to empowering females of all ages,鈥 the group behind the Grab Her by the Brain slogan are selling baseball caps for the cause ($21), saying that proceeds will go to an anti-bullying charity called Boo2Bullying 鈥 though only 10 percent of the proceeds to be exact, and there鈥檚 also the fact that the org is not rated by any reputable charity websites and has only raised $428.78 for its cause.

Peeps are (obviously) not impressed鈥

And just like us, there are some who just can鈥檛 believe they have to keep saying it, but here we are鈥

What do you think about the 鈥済rab her by the brain鈥 campaign? Tweet us @BritandCo!

(h/t BuzzFeed; photos via Grab Them by the Brain)