Reformation has quickly become synonymous with foxy, easygoing clothing built with eco-friendly DNA. So it’s not a surprise that the LA-based brand would tap someone with style just as effortlessly chic, “quintessential French girl” Jeanne Damas, to collaborate on its latest collection, available in-store and online today.
The actress and model’s romantically laid-back touch can be seen in each of the seven brand-new garments, all ‘70s-inspired pieces that range from closet staples to Bridget-Bardot-eat-your-heart-out showstoppers. Frenchie basics like an everyday striped tee, high-waisted flares and an all-occasion long-sleeved white dress are must-haves if you’re looking for that one cozy-cool item to take you from now through fall. The frillier pieces, like a ruffled flared jumpsuit and a two-toned mini skirt, are stuff your #OOTD dreams are made of: unapologetically bold, of-the-moment and totally wearable. The campaign is just as dreamy: it’s modeled by Damas herself and shot on the streets and sidewalk cafes in the South of France. Can you say “ooh la la?”
Prices for the très beau collection will run you between $78 – $328 — a small price to pay to finally grasp that elusive French flair.
What’s your favorite way to dress like a French girl? Sound off in the comments below.