Starbucks just made our holidays a little bit brighter! In addition to the Toasted White Chocolate Mocha, Chestnut Praline Chai Tea Latte, and Candy Cane Whoopie Pie drinks the coffee giant just launched, baristas across the country will also be doling out $1 million worth of gift cards throughout the holiday season with an initiative they’re calling “Project Give Good.”
From December 11 through December 31, the company’s #GiveGood ambassadors will hit the streets dressed in red and green aprons to present lucky coffee fiends with 50,000 $20 gift cards during “community events and celebrations.”
According to Kris Engskov, the executive vice-president of retail for Starbucks, the motive behind the Project is simple: “We want to brighten the holidays and delight our customers,” he said in a press release. “We hope the gift of a Starbucks card will give customers the opportunity to take a break or catch up with a loved one over coffee.” Those with community events to suggest can visit their local store from today through the eight to be considered.
And that’s not all! Anyone using the mobile app to purchase a drink in the month of December will automatically receive gold status (your ticket to start collecting free drinks).
Last but certainly not least, as of tomorrow, the company will also be offering its Loyalty members the chance to win Starbucks for LIFE (up to 30 years, that is!). Simply make a purchase in participating stores using either your Starbucks card or Starbucks app to earn “game plays” (up to two per day) or complete bonus challenges at StarbucksForLife.com (StarbucksForLife.ca for Canada) to take home the one grand prize of Starbucks for life up to 30 years, one of 17 second-place prizes of Starbucks for a Year, 110 third places of Starbucks for a Month, or 550 fourth place prizes of Starbucks for a Week.
The prizes will be good for one free food or drink item per day, with bonus instant-win offerings as well. As Engskov says, “The holidays are here and good is in the air. We hope Project Give Good will continue all the good in our communities and keep it going and growing, because good is contagious and giving is too.” Find out what cities are participating here.
Will you be trying for one of these covetable cards? Tell us over @BritandCo.
(Photos via Starbucks, Justin Sullivan + Alex Wong/Getty)