Why Everyone Is Obsessed With The Ordinary, the Cult-Favorite Skincare Brand
Let’s be real: It’s way too easy to spend serious cash on skincare products. When you’re lured by the promise of invisible pores, a dewy glow, and an even skintone, a beauty budget can be the last thing on our minds. It’s a never-ending, often expensive cycle that plagues our commitment to a clear complexion — but, luckily, there’s a brand that might just become your skincare savior.
The Ordinary, which falls under the DECIEM umbrella that offers more than 25 “clinical formulations with integrity,” has totally changed the game for those of us shelling out too much cash on products. They’re all about offering quality treatments that cost less than a happy hour cocktail. Read on for more deets about this inexpensive but impressive line and how you can overhaul your current routine for cheap.
TO TONE BEFORE TARGETING PROBLEM AREAS
The exfoliating Glycolic Acid 7% Toning Solution ($9) helps with radiance and texture and is a solid choice to kick off your routine. After that, you can choose from a slew of products (vitamins, retinoids, direct acids, and hydrators) depending on your particular woes. Salicylic Acid 2% Solution ($5 ) will fight blemishes; Advanced Retinoid 2% ($10) arms you with anti-aging properties; and Hyaluronic Acid 2% + B5 ($7) is a miracle for thirsty, dry skin.
TO TREAT SKIN ISSUES
Experiment with the wide variety of wallet-friendly treatments like the Caffeine Solution 5% + EGCG (above, $7), a dark circle eraser, or Lactic Acid 5% + HA 2% ($7), a gentle, hydrating acid that works wonders on dry or sensitive skin. The Ordinary has a handy-dandy guide that clearly outlines which treatments work well together so combinations are fool-proof.
Seal all that goodness in with a moisturizer like Natural Moisturizing Factors + HA ($6), that contains 11 amino and fatty acids to hydrate and plump your complexion. In the morning, add the High-Adherence Silicone Primer ($5) as the final step in your routine to deliver a smooth-as-silk, matte base for your no-makeup makeup look.
On average, one product from each of these steps will only set you back about $35. Considering how pricey most nutrient-rich facial products can be, these buys are seriously worth it. So go ahead and get to know your skin, understand what it’s asking for, and create your ideal routine with a totally do-able budget. Boom.
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