In a post entitled “Dear H&M,” British shopper Ruth Clemens lambasted the Swedish retailer for their smaller-than-normal sizing. Being a tall woman, she says, (5’11”) and of average size (a UK size 14 or US 10), she was expecting a size 16 pair of jeans to fit her, but when she got to the change room, she couldn’t even button the waistband. “As I’m sure you’re aware,” said Ruth, “size 16 is the largest size you stock (apart from in your plus size range, which is very limited in store and does not offer the range of styles for the fashion-conscious that are available in smaller sizes).” She then went on to point out that her top was from the same store but a size M. So, she wondered, what was H&M doing with its odd sizing?

With hundreds of comments on the post agreeing with Clemens, over 10,680 shares and over 80,000 likes and reactions, H&M had no choice but to respond by saying that sometimes their sizing varies, but is always up to international standards. They also apologized and offered to take the feedback to heart, investigating why their sizing is so much smaller than other stores. Whether or not the retailer will be changing their sizing guidelines any time soon remains to be seen, but it’s good to know that they’re actually listening to customer feedback.

Do you find H&M sizing too small? Tell us @BritandCo!

(Photo via Facebook )