While it may not be often that you see eye-to-eye with your granny, especially when it comes to fashion, you might be surprised to learn that the two of you share one very common shopping habit. According to online resale site, ThredUp’s latest findings, grandmothers and millennials are the two generations most likely to shop secondhand. Why is that, you ask? Having lived through a recession, you both want to get the most value (and bang) for your buck.
Whereas millennials are “more likely to be motivated by eco-conscious factors when shopping secondhand,” according to the report, women over 65 take pride in the value and savings that come along with thrifting. Think: luxury brands/designers, high-quality craftsmanship, and competitive pricing. In addition to racking up major savings, secondhand shoppers also play a vital role in reducing fashion waste. ThredUp’s Resale Report states that millennials are 75 percent more likely to be motivated by the environment when shopping for new threads and, vice versa, when considering the resale value of recently purchased clothing. Take note, ladies: If there was ever a time to sell your clothes online and rotate your wardrobe, it’s now.
With traditional brick-and-mortar stores closing, online resale has become the new preferred method of retail therapy. Tired of being inundated with the same ubiquitous trends, consumers are motivated by the thrill that thrifting brings. Last season’s Gucci mules for the fraction of the original selling price? Don’t mind if we do.
As financial guru Nicole Lapin says in the report, the fierce female of today “doesn’t want to compromise quality for price. She wants it all!” One-third of women polled said they would shop secondhand, especially when done from the comfort of their couch (with a glass of vino in hand).
So there you have it, savvy fashionistas — “thrifty is smart, not cheap.” And it just goes to show that your hip grandma is way more with the times than you originally thought.
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(Photos via Thredup)