Watch your back H&M, Uniqlo has been kind of killing it in the fashion collaboration department as of late. So far the Japanese retailer has teamed up with the iconic UK brand Liberty of London, the acclaimed fashion editor Carine Roitfeld and cult favorite French label Lemaire. Next up for the basics brand: a super inclusive collab with Muslim designer Hana Tajima.
This is actually the second time Uniqlo has teamed up with Hana but the first time it’s set to be available in the US. The collection will include hijabs and headbands but also a variety of other modest pieces of apparel like blouses, relaxed pants, long flowing skirts, 70s-inspired high-rise pants and chic jackets. The line is set to utilize Uniqlo’s Airism technology, which will do wonders to make some of the demure apparel more breathable.
Uniqlo isn’t the first brand to begin to cater to Muslim women. Dolce & Gabbana also just released a collection of super luxurious hijabs and H&M included a Muslim model in an ad campaign back in September of last year. And it makes total sense not only from an inclusive standpoint but also from a business point of view. According to a report by the Global Islamic Economy, Muslims are a growing market that’s predicted to be worth $484 billion by 2019.
Like the rest of the clothing at Uniqlo, affordability is a definite focus of the collection. Accessories and innerwear start at $10 to $12 and things cap at $60 for a dress. Uniqlo x Hana Tajima is set to launch in-store and online on February 26.
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(Photos via Uniqlo)