This year, plus-size fashion took NYFW by storm with Project Runway featuring their first all plus-size collection ever by designer Ashley Nell Tipton, Chromat making some body positive moves by featuring models Denise Bidot and Sabine Karlsson in their show and Lane Bryant debuting their latest #PlusIsEqual campaign. Clearly, all this incredible body positive news signals that there is a tangible change in the climate of fashion — it’s moving slowly but surely towards inclusivity.


This latest sartorial news is also extremely exciting. For fans of minimalist, urban chic brands like Theory or Helmut Lang, there’s a brand new line here to fill your wardrobe. Universal Standard creates pieces for sizes 10 through 28, and in their interview with Refinery29, founder Alexandra Waldman said their vision is to create clothing with “modern, clean, interesting lines.” Looking at their creations, we say mission accomplished.


Waldman also pointed out an interesting gap that currently exists in the plus-size fashion industry. Right now it consists of mostly super sexy or super conservative clothing — there’s a noticeable lack of apparel that falls in the middle of the spectrum. Her intention, along with co-founder Polina Veksler’s, with Universal Standard is to fill that niche. Their initial collection is made up of eight central pieces with 15 more to debut later in the fall and the prices are shockingly affordable. Almost all of their clothing falls within the $70 to $160 range — with one exception, a stunning $370 alpaca coat.

Time to go shopping.

What do you think of Universal Standards designs? Tell us in the comments below!

(h/t Refinery29, photos via Universal Standard)