When it comes to fashion, there are some items that just *hit* — Gigi Hadid’s Everlane sneakers, for instance, which had a 10,000 person waiting list at one point or those sold-out ADAY leggings. Most recently, one Zara dress has become so popular, it even has its own Tumblr page.
Aptly titled The Blue Off-the-Shoulder-Dress from Zara, the blog was created in 2016 by comedian Lulu Kraus and is essentially a photo album of all the times she or acquaintances have spotted the trendy look. (Though to be fair, this style isn’t exclusively made by the fast-fashion retailer, so it’s likely there are several non-Zara pics on the site.)
The inspiration behind the Tumblr came from being inundated by sightings of the piece in NYC. “At the beginning of last summer, I started noticing the trend all over New York,” she told Refinery 29. “The dress was popping up so frequently it’s almost like… it chose me.”
Between her own sightings and Facebook friends, who have begun to send her eight to nine photos per week of the dress from all over the world, she’s amassed quite the collection — more than 40 shots are currently live, with 80 more just waiting to be uploaded.
Shockingly, Kraus says that despite its easy aesthetic, the pick is not particularly comfortable. “I’d say you lose around 80 percent of your mobility in it — your arms can’t go above 45 degrees without compromising the intended shape of the garment,” she said.
While we couldn’t find the *exact* dress on Zara’s website (looks like the brand has moved on), we did spot a very similar Light Blue Chambray Off-the-Shoulder Dress ($47) on Lulu’s. But if you want to make it onto the blog, you better act fast. Kraus doesn’t see it lasting too much longer. “I think yes, the trend will soon fade away (I can’t imagine it making a third comeback next summer.),” she said.
Do you own this Zara dress? Share with us @BritandCo.
Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.
(Photo via ZARA , Lulus)