5 Brands Killing the Inclusive Ad Campaign Game
Over the past year we’ve seen a HUGE uptick in brands actively trying to be as inclusive as possible. Whether they’re focusing on representing sexuality, race or size, many brands have begun paying attention to representation in their ad campaigns. (Score!)
The latest to jump on board is L’Oréal. The company just released a brand-new ad featuring a host of celebrities alongside more unconventional models. In honor of the new move toward representing all different types of bodies, here are a few of the most recent significant campaigns in the inclusivity movement.
1. THINX: THINX’s ad campaign that came out last year was one of the first to feature a variety of ethnicities, body sizes and gender identities. The campaign came out, targeting not a specific gender but “people with periods.”
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2017 you are off to an AMAZING START OMG! So excited to finally announce that I am part of the @maybelline #bigshotmascara campaign! Honestly I couldn't be more honored thrilled! Thank you to Maybelline for taking a chance on me! I look forward to working together so much more 😍😍😍 #Maybellinepartner #IworkedwithMaybellineOMG #pinchme #notthathardthough
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2. Maybelline: The new year started with an unusual hire from Maybelline when the beauty company used Manny Gutierrez (aka Manny Mua) as the face of its new Big Shot Mascara.
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I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can't wait to share with you all what we have in store, but trust me when I say it's gonna be real good. 😊💕 make sure you check out @covergirl's page for more info coming soon, and my new bff @katyperry as well for a cute pic! 😉 Thank you all so much. This would not be possible without all of you.
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3. Covergirl: In October, Covergirl hired its first Coverboy. 17-year-old James Charles made history in a campaign alongside Katy Perry.
4. L’Oréal: The beauty brand just launched a brand new campaign for its “True Match” foundation. The lineup includes a few familiar faces (Hey, Blake Lively), but there’s also one man, one transgender model and two plus-size models included in the campaign.
A natural beauty in #LouboutinCharme.
Posted by Christian Louboutin on Wednesday, December 9, 2015
5. Christian Louboutin: It was only December 2015 when the luxury fashion house became the first to feature a plus-size model as the face of its beauty brand.
Which has been your favorite inclusive ad lately? Let us know @BritandCo!
(Featured photo via L’Oreal)
If you lack a certain way with words, then perhaps you can rely on showing how you feel this holiday season with an artful greeting card you can make at home! Brit dropped by our crafting studio where we teamed with Camp by Walmart to create a choose-your-own-adventure holiday card tutorial. In the interactive video, it's up to you to decide what type of card you want to make — sentimental, or stylish? Three-dimensional, or keep it simple? After you've selected your design vibe, Brit helps you assemble it all together so your last-min card is ready to send. Get ready to pick up a few new DIY tricks when you watch the video now!