Target has really been killing it lately on the diversity front. Between changing the game with plus-size聽clothing and removing gendered labels from the toy section, Tarjay is on the forefront of inclusive marketing. This Halloween, they launched an ad that shows that their representation game is still going strong.

In a recent advertisement, Target showed a little girl with arm braces and crutches in their Halloween section. She was rocking a Queen Elsa costume alongside other kid models. She鈥檚 so cute we bet you won鈥檛 be able to 鈥渓et it go.鈥


Consumers took to social media to praise Target for this ad, most citing the importance of normalizing differently abled children.

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It鈥檚 nice to know that big brands are taking inclusion and representation so seriously. We鈥檙e hoping for a future with a greater variety of models in advertising, and that kind of change is propelled by ads like this. And because they鈥檙e such a socially savvy company, you officially don鈥檛 need to feel guilty about going to Target for one thing and coming home with six other things. You鈥檙e basically just doing your part for social change.

What kind of representation would you like to see more of? Tell us in the comments!

(h/t Mashable, photos via Target, @Coolgurlcool and Jenn Spickenagel Kroll)