How to Quit Your Day Job & Start a Baby Products Company

Jennifer Chen
Mar 10, 2017

As a new mom, you register for “must-have” baby items, only to find that your kiddo couldn’t care less about a lovey during bed time. As you learn about other baby products that absolutely save your life, like the best swaddles to soothe a fussy baby, you share them when friends have kids of their own. Somewhere along the way in motherhood land, you might even strike on a new idea to make raising little ones a little easier and want to start your own business as a mompreneur — like these mamas who started a baby wrap company and a breastfeeding kit. In this week’s How to Quit Your Day Job, we chat with Raegan Moya-Jones, co-founder and CEO of popular baby brand aden + anais, about how she started this company while working a full-time job and raising two babies.

Meet the Baby Company Pro: Raegan Moya-Jones

Born and raised in Australia, Moya-Jones moved to New York City in 1997 with her future husband and worked in sales at The Economist. In 2003, while pregnant with her first child, Moya-Jones searched in vain for a cotton muslin swaddle like was traditionally used in Australia, but she couldn’t find a swaddle in the US that was breathable like the ones from her home country. So she worked on her own swaddle, which became one of the first products offered by her new company, aden + anais.

When Moya-Jones came home from work at The Economist, she toiled away on aden + anais — often working until 3am, then getting up at 7am to head to her day job. She quit her sales role after aden + anais was already a million-dollar business; 25 million muslin swaddles later (named one of Oprah’s favorite things), Moya-Jones still loves the company she started over a decade ago.

The Tips

1. Give it your all. Moya-Jones credits her hard work at both of her jobs as leading to her success with aden + anais. While it wasn’t easy working two jobs while raising two children, Moya-Jones knew that her full-time position at The Economist was a significant financial contribution to her family’s income. Instead of focusing entirely on her new baby brand, she devoted her time to kicking butt in two places at once. “Because I wasn’t half-assing it at my full-time job,” Moya-Jones tells us, “I actually worked harder, so nobody could ever accuse me of not giving it my all.” It won’t be easy, but “working mom” has never been a cushy title anyway!

2. It takes a village. When Moya-Jones was working two jobs, she credits her supportive husband with being there every step of the way for her and their family. He held down the home front while Moya-Jones worked doubly hard to build her brand. Moya-Jones is quick to point out that they don’t give out awards for “most exhausted, depleted working mother, and yet we work as if that’s a virtue that will be rewarded.” Rely on your support team — whether that’s a spouse, friends, or family — to help you while you’re in the trenches. “If you have a partner, be clear about what you’ll need from them while you start up a business. Call on that village of yours, because you’re really going to need them,” encourages Moya-Jones.

3. Decide what fits your brand. Parents are always looking for innovative baby and children’s gear that is functional, stylish, and most importantly, easy to use. One of the reasons why parents are gaga for aden + anais products is that they’re multi-functional. A burpy bib, for example, is kidney-shaped, so it can start as a burp cloth and then double as a bib that covers your baby’s clothes when they’re ready to start solid foods. “We believe that baby things can and should be beautiful, and they should be there to make your life easier,” shares Moya-Jones. “Functional, stylish, and easy-to-use are how we decide what fits into our established brand.” Brainstorm what values you want to embody, and carry that through all of your decision-making for your company.

4. Be authentic. When Moya-Jones started aden + anais, it was born out of a need to provide a baby product that she knew would be so helpful to other parents. Ten years later, parents continue to buy aden + anais products and tell their friends about the company. “I’m not saying every brand needs to be a story about staying up all night, bootstrapping, and being an underdog,” explains Moya-Jones. “I’m saying that the brand needs to feel like there is something real behind it.” Connect with the true reasons why you started your company, and that will shine through to your potential customers.

5. It’s okay if not everyone is on board with your vision. Moya-Jones shares that when she first started her “crazy new life as an entrepreneur,” not everyone was cheering her on to success. Since she was devoting all of her time to work and family, some of her friends didn’t understand why she didn’t have time for those friendships. “Just because you’re all-in on your new life doesn’t mean that everyone else will be,” admits Moya-Jones. Don’t take it personally if your cheer squad loses a few members — keep going in the direction that makes you happy and works for you.

6. Don’t let fear win out. While she’s now running a major brand, Moya-Jones doesn’t want to romanticize the early days of aden + anais, which were a lot of hard work and devotion. But if that four-letter word F-E-A-R starts popping up in your vocabulary, don’t let it stop you. “As women, we’re conditioned to be risk-averse and to fear failure. We want to start when we’re already perfect. If you truly feel you’re an entrepreneur at heart, you have to be comfortable learning as you go, and comfortable with some suffering as you do it!” says Moya-Jones. Don’t wait for perfect. Do your homework, then go for it!

7. Find a partner who aligns with your vision. Back when Moya-Jones started aden + anais, she launched the company with a friend. Moya-Jones and her former business partner have since parted ways, and she’s learned a few things from the partnership. “You need to make sure that any business partner you have is 100 percent aligned with your vision,” she advises. “It’s a big commitment to make with a person, and even if there are two cooks in the kitchen, your business has to have a strong and singular voice.” If you decide to start your dream job with a co-pilot, Moya-Jones recommends having your business relationship documented, outlined legally in writing to prevent hurt feelings or disputes if things don’t pan out.

Perfect Your Skills

1. Build Your Digital Brand Online Class ($49): Join creative director and designer Caroline Winegeart as she helps you learn how to create a blog or website that embodies the brand of your particular business. Pair fonts and logo designs for a winning look that’s unique to you.

2. Design Patterns in Adobe Illustrator Online Class ($39): Part of the aden + anais brand is the lovely patterns that adorn the company’s bibs, swaddles, blankets, and more. Designer Megan Gonzalez of creative studio MaeMae & Co will teach you how to take abstract shapes and turn them into custom patterns, as well as how to print your pretty patterns on various surfaces.

3. Learn from Other Female Entrepreneurs (Free): Explore the goodies over at the Female Entrepreneurs Association for blog posts and videos geared toward the creative business owner, and sign up for their Members’ Club to get access to more courses focused on inspiring & empowering women to create successful businesses. Topics like “30 Days to Program Your Mind for Success” and “3 Tools to Save You Massive Amounts of Time” will get you focused and ready to meet your goals.

What’s your dream career? Tweet us @BritandCo to let us know, and we could feature it in the next column!

(Photos via aden + anais)

Fashion Designer Icon Betsey Johnson Dishes Her Best Advice for a Long-Lasting Career

Betsey Johnson turned 75 last year, and her feminine hippie style is famous in fashion. The designer has dished on how to nail your own personal style, rents out her stylish Mexican home via Airbnb, and knows how to rock a red carpet with her signature split. In this week’s How to Quit Your Day Job series, we chat with the fashion maven herself, Betsey Johnson, who blazed a path for herself, starting in the 1960s, to create a whimsical style that is uniquely hers. Here, Johnson shares some hard-earned wisdom for future fashionistas and creatives with all the sparkle and wit you’d expect from the pretty in pink powerhouse.

MEET THE FASHION ICON: BETSEY JOHNSON

In 1964, Betsey Johnson won a Mademoiselle magazine contest to become a guest editor and charmed editors at Mademoiselle with her home-sewn t-shirt dresses. A year later, she became the top designer for Paraphernalia, a clothing boutique in New York City, that catered to a younger clientele that offered silver mini skirts and neon bikinis, and had go-go girls dancing in the store windows. It was London-style by way of NYC, and Johnson was one of the first employees. After her experience at Paraphernalia, Johnson wanted to branch out on her own. Now, with 50+ years working in the fashion industry, the style icon gives an inside look at how she built her empire and what she hopes other creative women implement in their own career journeys.

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Cartwheels and love to all my Betsey Babes. Thanks for all the lovely messages XoX Betsey 💖

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Brit + Co: What’s your morning routine?

Betsey Johnson: Lately I have been crawling out of bed at 8:30am, which is quite late for me because I am usually a 7am girl. I really enjoy spending time in my backyard, so once I’m up, I drift into the kitchen and have my one cup of black coffee. I often take my coffee to my birds-of-paradise garden in the backyard and sit among my flowers. I’m all about fruit for breakfast, and I’ve been on a grape kick recently. Once I’ve eaten, l call my assistant and we will go over what I am up to for the rest of the day. My schedule usually changes from day to day, so I never know what the day will bring!

B+C: What inspired you to start your brand?

BJ: I worked for 10 years in the industry before starting my namestake brand, and between the ’60s and ’70s, I realized that I wanted to be my own boss, have my own company, do my own thing. I simply just didn’t want to work for anyone anymore.

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Sparkle in our step ✨ Dancing on our minds 💃

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B+C: You are a pioneer in the fashion industry and celebrated diversity like casting transgender models in your runway shows. How were you able to trust your inner voice in your business life and beyond?

BJ: Sometimes you have to keep your blinders on and move full speed ahead without distraction from what others are doing/saying. I cast my shows to represent the world I see around me, and that is the most important thing to me.

B+C: You’ve got a book in the works about your life, a boutique hotel in Mexico, and continue to be involved in your company. What keeps your creative spark alive?

BJ: Nothing can keep you creative, you either live it and you have it, you either do it or you don’t. There is no time zone, season, or reason for you to be creative. You just have to motivate yourself and be your own biggest source of energy! No one or anything should be able to make you do something if you don’t have passion for it.

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No such thing as too much pink 💖

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B+C: What have you’ve learned from a failure or mistake you made?

BJ: Your past, the mistakes you’ve made, and the failures that follow you are only going to help you direct how you want to live your future. I am always looking back to my past to inform the way I want to do things now. We should never be ashamed of our mistakes. They make us who we are!

B+C: What’s the best advice you’ve ever gotten?

BJ: “Love it or it will leave you.” I feel you have to love what you do, and be connected to the whole business, then the best results will happen.

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Fashion made to #FLEX in 👯 Shop the new activewear collection at BetseyJohnson.com #DoubleTrouble #FitButMakeitFashion

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B+C: Your clothes, design style, and personality are iconic while remaining true to who you are as a person. What would you tell future female fashion designers about how to blaze their own trail?

BJ: Always be true to yourself. It’s the most important thing you have. Be kind, respect others, and fight hard for the things you want.

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Chocolates in boxes and eyeliner wings, these are a few of my favorite things 💋💗💐 Announcing our #BetseyBabeContest winner who will receive the entire cosmetics collection for two ✨ Luckily if you didn’t win, you can still shop cosmetics by Betsey Johnson at @fragrancenet 💖

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B+C: Name two female heroes who you think should get a shout-out.

BJ: First, I want to give a shout out to [my daughter] Lulu and my grandkids. I’ve been with them more than anyone else in my life, and I don’t know where I’d be without them. Also, women like Tina Turner, Madonna, and Janis Joplin have always been huge inspirations for my clothing and in my life. I can’t just pick two!

B+C: If you could tell aspiring creative women anything, what would it be?

BJ: You have to work really really really hard, but you should want to work hard. I think you make your own luck. I’ve been lucky in my life, but that is because I’ve worked hard. I believe the same thing can happen for any other young women out there.

RELATED: Insta Icon Eva Chen Dishes on Her Career, Fashion, and Her Latest Dream Collabs

(Photos via Betsey Johnson)

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Desperate For Long Nails? How To Finally Make Your Nails Grow Faster

Nails breaking constantly? Wishing you didn't have to rely on tips at the salon? Desperate for that long nail look? You’re not alone. Despite it being used as an annoying and vapid phrase women would say in TV shows, breaking a nail is very painful and can ruin a (usually expensive) manicure. But don’t fret — we’ve rounded up five simple ways to get your nails to grow longer and stronger.

What causes weak fingernails?

Photo by cottonbro studio/PEXELS

But first, what causes unhealthy, brittle, breakable nails? A lot of factors that may not instantly come to mind. According to WebMD, these factors can contribute to weak nails:

  • Aging: As we get older, our nails get thinner and can crack or peel.
  • Harsh nail products: Both nail polish and nail polish remover can have strong chemicals that can damage and dry out your nails, leading them to break.
  • Wet nails: Consistently have your hands in water, maybe doing the dishes or bathtime for the kids? This could be drying out your nails.
  • Underlying health issues: Vitamin deficiencies, autoimmune diseases, and many other health issues could be the cause of nails breaking.

How can I strengthen my nails?

Photo by Karolina Grabowska/PEXELS

Dealing with some of these factors? While we can’t help you with the underlying health issues (please see a doctor if you think you may be dealing with something!), there are many easy things you can do to improve your nails and encourage growth.

  • Cuticle oil
  • Biotin
  • Diet
  • Nail protection
  • Avoid picking and peeling
Here's why each factor is important, plus how you can go about successfully achieving them.

Find a Cuticle Oil

You may only use cuticle oil when your manicurist applies it, but that doesn't have to be the case. Cuticle oils are an inexpensive and easy way to promote nail health and growth by keeping your nails hydrated. Cosmetically, cuticle oils encourage longer-lasting manis and leave your nails looking shiny and polished. But they do much more below the surface: cuticle oils create a healthier environment that allows strong growth for your nails.

Interested in adding cuticle oil to your beauty routine? Check our a few of my faves:

Photo via Cora Pursley/Dupe

Explore Biotin

Biotin is an important type of B vitamin that helps our bodies turn food into energy. It’s also one of the top recommended supplements for hair and nail growth, and for good reason. Many scientists say a daily biotin supplement can improve nail strength in as little as a few weeks.

“Since it is water soluble, biotin (or vitamin B7) can’t be stored in the body and must be acquired from diet or through supplementation,” shared Rachel Kilroy, Director of Product Innovation at Solaray, the original pioneers in supplement health and wellness. Solaray has developed a new supplement that provides biotin in a unique way.

“Solaray’s Timed Release Biotin strategically supports nail health with a powerful 5,000 mcg of this important nutrient, delivering half of the biotin rapidly and the other half gradually over a period of up to 8 hours for sustained support,” Kilroy continued. “With consistent use, this vegan formula—lab verified for purity and potency—can provide comprehensive support for longer, stronger nails.”

Supplements not your thing? Biotin can be found naturally in many foods, like cooked eggs, whole grains, soy and other beans, nuts and nut butters, salmon, mushrooms, and cauliflower.

Photo via Daniella Cappellari/Dupe

Eat A Nail Friendly Diet

Nails require a balanced, healthy diet for proper growth and strength. According to Medical News Today, making small tweaks to your diet can make a big impact on your nails. Adding in nutrients like more iron or calcium in your diet will have your nails growing long and strong.

Dieticians recommend a colorful diet for nail growth consisting of colorful fruits and veggies, nuts, seeds, eggs, lean meat, avocado, sweet potato, and whole grains.

Photo via Sash Gabriel/Dupe

Protect Your Nails While Wet

Constantly doing dishes, managing bath time, gardening, or swimming? The water may be the cause of your breakage.

Your nails are like sponges, constantly expanding and contracting when water goes in or out of the nail cells. This can strain your nails, causing them to weaken, peel, and then break.

When possible, grab a pair of rubber gloves to wear while cleaning to protect your nails from the water and make sure to fully dry your nails after they’re in water. Hand creams are also a win for your nails after water exposure.

Avoid Picking, Peeling or Biting

Bad habits that are addicting. While peeling off your gel manicure can be so satisfying, it’s one of the worst things you can do for your nails. Same with constantly picking or biting your nails. As someone who used to constantly bite her nails down, I can assure you my nails are much healthier and stronger after kicking that habit.

Want to quit that habit? Try a nail bite deterrent, like this one from ella+mia or this one from LONDONTOWN and watch your nails grow before your eyes.

Looking for more beauty tips and inspo? Be sure to sign up for our weekly email newsletter for more!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

Header image via Laura Walt/Dupe

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How Salt & Straw Founder Kim Malek Turned an Ice Cream Cart into a Growing Empire

If your sweet tooth is your calling, why not learn how to turn your dessert dreams into a full-time passion from women entrepreneurs who took their inspiration beyond an idea? One movie date with her future husband to see Willy Wonka and the Chocolate Factory prompted Sugarfina co-founder Rosie O’Neill to wonder why grown-up candy stores didn’t exist. Food blogger Katie Higgins flipped her side gig of writing healthy dessert recipes into a career, and food scientist Natalia Butler found her ideal job creating new flavors for the Ben & Jerry’s ice cream empire. In this week’s How to Quit Your Day Job, we chat with Kim Malek, the CEO and founder of Salt & Straw — a popular West Coast chain of ice cream parlors focused on local flavors — about how she turned her idea for a community-based gathering spot for good times into a sweet success story.

Meet the Ice Cream Pro: Kim Malek

Years before Salt & Straw founder Kim Malek started her company, she worked at Starbucks Coffee, Yahoo!, adidas, and Gardenburger in marketing, community outreach, and product management and development. But inspired by the time she lived in the foodie paradise of Portland, Oregon, she had a vision to create a local eatery where friends could gather. Fourteen years later, she and her cousin Tyler, now head ice cream maker, started with an ice cream cart in Portland. Their unique flavors, like Strawberry Honey Balsamic with Black Pepper and Pots of Gold & Rainbows (a mix of colorful marshmallows and cereal milk-flavor), garnered fans and graced Food Network’s list of the Top 5 Ice Creams in America.

With brick-and-mortar scoop shops now open in Los Angeles, Downtown Disney District, Portland, San Diego, San Francisco, and Seattle, the neighborhood ice cream dream Malek had 14 years earlier is now a thriving company. This year, Salt & Straw is gearing up to open its 19th location, and the team will be releasing its first cookbook, the Salt & Straw Ice Cream Cookbook (out April 30).

Brit + Co: What’s your morning routine?

Kim Malek: I have three kiddos, and I try to always take them to school when I’m not traveling. My mornings are all about them. I wake up around 5:30am, take our new puppy out for a little walk, make coffee, and pull myself together over a morning dose of NPR, and then wake up the littles and get them rolling. I’m big into ensuring they have a well-rounded breakfast, so I’m always dreaming up new things to serve along with a large plate of fruit daily. We dash out the door to be sure they have some time to play before school starts (essential to burn energy before sitting all day), which also gives me time to connect with other parents and teachers. Having accomplished all of that before I arrive at the office by 8:30am makes me feel like I’ve already packed in a lot. It’s great momentum for my busy day ahead.

B+C: What inspired you to start your company?

KM: I’d spent most of my adult life in Seattle but lived in Portland for a brief period in the mid-’90s. While there, I was struck by the incredible sense of community and collaboration that I experienced, and I was convinced that an ice cream shop would be the perfect way to reflect that. I wanted to create a place where people could run into their neighbors and spend time with friends and family. I started to work on a plan to open a shop and even looked at real estate. But I got cold feet and retreated back to my safe corporate job for the next 14 years, until the stars aligned for me to move back to Portland in 2010 and dust off my plans. Now, when I see the lines and groups of people who come together at our shops, it’s really gratifying to know that my original inspiration of creating great neighborhood gathering places has come to life in so many wonderful places up and down the West Coast.

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Shoutout to our scoopers at Portland's Northeast Alberta scoop shop, where we first served Salt & Straw's classic flavors way back in 2011. The team is still one of the grooviest gaggles of ice cream ambassadors we've ever met, and we couldn't do what we do without them. Thanks for spreading the happiness, friends! (Thanks for the photo, @bridgesandballoons!)

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B+C: How do you challenge yourself as an entrepreneur?

KM: I heard [football quarterback] Joe Montana speak several years ago and identified with a statement he made about being motivated by fear. As a classic entrepreneur who is motivated by the possibilities with a great appetite for risk, also being motivated by fear seemed ironic to other people when I described it. I had the opportunity to sit next to Joe at a dinner a few months ago and let him know that his statement had stuck with me all these years later and asked him if he’d explain a bit more what he meant by that. He said that he was generally pretty confident that he’d succeed at whatever he was doing, but he was motivated by fear to create contingency plans, be more ready than seems logical, and work harder than anyone else. I loved that!

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Guess who's back?! 💕⭐🐴👠🍀🌙🍯🌈🎈Get ready to time warp to fabled flavors past because our March menu launches Friday 3/1 with some of the most beloved ice cream concoctions we've ever made—including Pots of Gold & Rainbows—so stop by your local scoop shop ASAP for a taste of this cereal-rific creation as well as a few more fan faves you've been waiting for...

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B+C: Tell us about how your family and friends help support your business.

KM: My family has been instrumental in the company. I founded the company with my cousin Tyler. He wanted to join me to make ice cream when I was getting the company started, but he’d never made ice cream before and just started culinary school. He lived in my basement and experimented with ice cream making on a machine he got at Goodwill. It quickly became apparent that he was really talented, and he became the head ice cream maker right off the bat. It turned out to be a terrific partnership, and his culinary sense has made the company what it is today. The other person I have to mention is my partner Mike. Before I started Salt & Straw, I lived in Seattle and was about to move to NYC. I came to Portland for a birthday and met a guy in a bar, which doesn’t usually end well, but we are still together with three kids. And so I moved to Portland instead of NYC for love. I began working on the business but didn’t really have the funding needed. I cashed in my 401(k), sold my house, and had a garage sale to raise money, but was still $40K short. Mike put his house up as collateral for a small loan from the City of Portland to secure the final funds needed. He’s been an incredible support ever since.

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"Dear @saltandstraw, you have made my day with your delicious vegan ice cream. I have to eat as much as I can. Please don't tell mom and dad. Love, Paris. PS please send more!!" Thank YOU for giving our Toasted Coconut Milk & Cookies a try, @paristhefrench. We like your style!

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B+C: What have you learned from a failure or mistake you made?

KM: One mistake that most growing companies make is around hiring. I’ve learned what a costly mistake this can be. I’ve found that spending more time on scoping roles to be sure we understand what the company needs over the next two to three years and collaborating with the team on core competencies associated with the position are key to ensuring that we find the right person. It slows us down at the start but allows us to move forward with everyone aligned on what we are looking for in a candidate.

B+C: What’s the best advice you’ve ever gotten?

KM: One of the best pieces of advice I’ve gotten: not to take advice! Stay clear about your original vision and mission, and come back to that when making decisions. I find it most helpful for others to share their experiences versus offering advice. I’ve learned the most that way and have been able to choose how to incorporate that experience into my decision-making.

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If you're planning a midnight celebration for New Year's, make sure the freezer is stocked with your favorite flavors! We've teamed up with Postmates to offer FREE Salt & Straw delivery from December 31st through January 6th. That's right—check your #Postmates app to get some pints delivered to your front door.

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B+C: What do you love about your job?

KM: I’m most inspired by working side-by-side with people who have been with Salt & Straw since the beginning and have had a long career, continuing to push the company and others to new heights. It’s incredible to see how people have grown and taken the idea of this company far beyond what I could have imagined. I popped into a meeting recently with folks from all over the company working to figure out how to introduce a new product. It blows my mind to see these super-smart, passionate people creating a new future together.

B+C: Name two female heroes who you think should get a shout-out.

KM: First, Maggie Weissman, a principal at Billings Montana High School where I grew up and who went on to own Great Harvest Bread in Seattle. Before that, she was in the Peace Corps. I remember going to the drug store with her to buy toiletries for someone she was hiring who was recently released from prison. She worked on a plan to help him be successful in the job. Watching her go through the process changed everything I knew about what creating jobs could mean for others.

Second is RBG [Ruth Bader Ginsburg]. One story I love about her is that when her son’s school called about her son’s behavior, she said, “He also has a father. Please call him from now as the first point of contact for issues pertaining to our son.” Since they both worked, it didn’t seem fair that the school always contacted her first. Funny enough, she said when the school now had to interrupt a man at work, they stopped calling so frequently. As a household with two working parents, it was a good reminder to be sure the systems and institutions we work with are supportive of co-parenting. It’s an ongoing struggle to make it all work.

B+C: If you could tell aspiring creative women anything, what would it be?

KM: Find your voice and use it. You have terrific ideas that the world deserves to hear. I think women tend to be too conservative in sharing their thoughts, dreams, and plans, and wait until they have things perfect to speak out. One of the biggest gifts someone can give you is to underestimate you.

RELATED: How Two College Roommates Turned a Food Allergy Into a Superfood Ice Cream

(Photos via Leela Cyd Ross)

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

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Yulin Kuang’s Debut Novel “How To End A Love Story” Is Summer's Hottest Book Club Pick

I've got a thing for Reese Witherspoon's book club which is why I couldn't wait to get my hands on Yulin Kuang's debut novel How to End a Love Story. Chosen as Reese's Book Club's May Pick, it features a romance that almost shouldn't make sense. I mean, when's the last time you realized you trauma bonded with someone? Except Helen Zhang and Grant Shepard's character arcs as well as the entire plot of How to End a Love Story doesn't even feel like that.

Instead, Yulin uncannily peels back the layers of what it means to be a layered human being who happens to be carrying trauma, talent, success, imposter syndrome, and burning desire in their hearts. Even that doesn't scratch the surface of who Helen and Grant are. Trying to capture their essence feels like I'm stumbling over my words which points to how great this novel is and that means Yulin's goal has been accomplished.

Though she loves perfectly executed rom-coms and is fortunate to be working on them in the filmmaking space, she doesn't consider How to End a Love Story as one. "...I was searching for something more aligned with the Brontë sensibility of romance in the writing of this book. Less warmth and charm, more id-level storytelling and unchecked carnal desire," she explains.

Yulin Kuang's Journey To "How To End A Love Story"

Image via Zach Wallnau

Some people seem to be born knowing they're destined to right, but some of us stumble into it and realize, "Hey, I'm pretty good at this." For Yulin, her journey to her debut novel How to End a Love Story takes the latter route. Her first dream, you make ask? To be an Olympic figure skater.

"...that didn't pan out so I turned to storytelling," Yulin admits. That pivot led her to set her sights on becoming an author as she began honing her creative writing skills via your classic marble composition notebooks. If you're still wondering if she kept some of them, the answer is yes!

The screenwriter and author then found herself drawn to other aspects of writing and film. She says, "I eventually fell in love with screenwriting and directing while in undergrad at Carnegie Mellon, and I spent my first decade post-grad concentrating on my filmmaking career."

Yulin Kuang's Approach To Filmmaking

It's a reason why her hard work and the stars aligned for her to adapt Emily Henry's Beach Read and People We Meet on Vacation.

When I ask what helps her approach the book-to-film trajectory, she credits writing fan fiction. This feels similar to Christina Lauren's own experience, further proving that fan fiction deserves the utmost praise for helping some of the best literary and film minds who ultimately birth what I could only describe as masterpieces.

Yulin says, "Fan fiction is where I first learned you could play with characters originated by someone else to discover what you’d make them do in your own version." Although it would be easy for anyone to snap their fingers and have their first pitches accepted by everyone, she learned to lean on what writing fan fiction taught her.

"Early in my career, I would pitch on book-to-film adaptations and I’d be like, 'Change nothing, just shoot the book!' And I wouldn’t get those jobs, because I didn’t have a clear “take” and because you can’t actually just shoot a book – adaptation is an art form unto itself. So onceI started approaching adaptation with more of a fan fiction mindset – 'What is my take on these characters and this world?' – that helped me approach the book-to-screen trajectory more successfully," she proudly says.

However, this doesn't mean she never questioned if she could still find ways to create new ideas. "...in 2021, at a time when everything else I was working on was an adaptation, I found myself wondering if I had anything original left within me," she remembers.

It's natural for creatives to experience moments of doubt, but Yulin has been able to turn the tide and discover untapped ideas in her mind. Just don't expect her to set her own expectations about any adaptations she's working on.

She says, "Know that I am an avid reader of romance and a frequent consumer of this genre across mediums, and I will be bringing everything I know going into these adaptations. But more specifically to Beach Read, which I have more creative ownership over as the writer/director."

How Yulin Kuang Relates To Her Main Characters In "How To End A Love Story"

And since How to End a Love Story is truly Yulin's own creative body of work, it makes sense that main characters Helen and Grant have pieces of her personality as well as her characteristics.

"I gave Helen all my hopes and insecurities from high school and gave her the alternate universe path where I had pursued publishing instead of Hollywood. I examined what might have happened if I’d grown into certain qualities I’ve actively tried to grow away from," she says of Helen Zhang.

Right away, readers get the sense that Helen is a whip-smart and hardworking, but her penchant for being cautious about her success also peeks through. Though she's written highly successful YA (read: young adult) novels, Helen waits with bated breath for the moment people will call her bluff. She's relatable because many of us wonder if we're simply cosplaying as versions of ourselves who've reached any level of success.

On the other hand, there's Grant Shepard. He's seemingly this cool, calm, and collected screenwriter who has a complicated past with Helen. Yulin says, "I gave Grant a lot of the qualities I’m proud of and/or have coveted as a working screenwriter, and I certainly relate to many of his thoughts on screenwriting and the current state of our industry."

The more the reader learns about Helen and Grant, the more it becomes obvious that there's more to them than meets the eye. Sure, they are complicated...but who isn't?

"At their core, Helen and Grant are just two kids from Jersey trying to make it in Hollywood, and of course I relate deeply to that," she says.

Yulin Kuang's View Of Rom-Coms

Based on Yulin's genuine interest in romance novels and the fact she's well-versed in adapting them, she knows what it takes to make rom-coms flourish. Her first take? "Romantic tension is key to any romance – I always need to know why our couple can’t be together now. The second that tension is gone, so is audience interest," she points out.

This explains why we can't get enough of reading books about it, listening to albums dedicated to it, or watching films that depict all levels of romance. Still, there are some people who approach the genre with a side eye.

"There seems to be a natural human suspicion of things that make us feel too good – like, 'That can’t possibly be good for us, that’s just candy!' I wonder if it’s something evolutionary at work," she says before doubling down. "You can’t argue with the fact that people absolutely fucking love rom-coms, and I will die on the hill that a well-earned happily ever after is both harder to achieve and more narratively satisfying when it’s pulled off successfully."

She's the type of writer who really appreciates a big kiss that's handled correctly onscreen, but she's also not afraid to "groan every time it's fumbled." But, she knows everyone still won't see romance the way she and so many others view it, but she doesn't really care.

"Ultimately, I don’t concern myself too much with changing minds that don’t want to be changed.There are enough smart people who recognize the power and value of rom-coms, and I’d rather spend my precious time creating art to surprise and delight the people with good taste."

Need I say that this is yet another reason why How to End a Love Story works so well?

How Yulin Kuang Wishes The World Would Celebrate AAPI Month

As much as she's vocal about screenwriting and rom-coms, Yulin also has thoughts about the way society-at-large talks about BIPOC creative artists. "There’s a real, 'This is important, eat your vegetables,' vibe to things. And while that might be true, it’s not the most appealing way to market or discover art," she says.

She admits this could be due to how many diversity-in-film panels she's attended. As a Black woman, the conversations I see every year during Black History Month seem to have a certain "Let's check this box so everyone can be happy" vibe, so I can imagine attending panels about diversity and inclusion can start to sound repetitive after awhile.

Yulin doesn't hold back when she says, "I’m a little jaded when people ask me diversity questions at this point. I don’t want to attract the kind of readers who are only showing up to be supportive of my Asian-ness. It’s a bit like showing up to a date where someone says, 'I’m so excited that you’re Asian!!!'" This is an analogy I can so get behind because it makes a lot of sense!

It's one thing to have representation, but I like to think it's always obvious when people are approaching the conversation in a way that 'others' BIPOC people. We're literally not asking for a trophy, but more so an acknowledgement that we shouldn't be excluded from conversations, spaces, and careers or treated differently.

This sentiment is shared by Yulin who says, "That’s the thing about me that I didn’t do on purpose, and while I’m glad you’re excited, I hope there are things that I did do on purpose that you find exciting, too" and feels there is a way to be a genuine ally.

"...support AAPI creatives by all means, and perhaps begin by celebrating us as individual artists even after the designated month ends. And where applicable, talk about our work like it’s candy, not vegetables. I’d rather be irresistible than important," she states.

Take a page from Yulin Kuang's book and pick up a copy of How to End a Love Story today! You won't regret it!

Looking for more reading recs? Be sure to check out our storefront for more of our fave books!

Brit + Co may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

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The 20 Best Deals For Up To 80% Off During Amazon's Book Sale

Calling all BookTok, bookstagrammers, and leisurely readers: the Amazon Book Sale has landed! I can barely contain myself because there’s so many great titles — including more than a few picks from Reese Witherspoon’s book club — that Amazon is discounting for it’s special reading crowd.

I know I’ve been stuck on romantasy books for a while (sorry, not sorry!), but there’s so many other great picks you’ll be able to snag on sale. And if you’re a Kindle type of woman, you’re not being left out.

Amazon isn’t leaving any stone unturned with this sale so let’s jump right into what to expect and which books are on sale right now!

When is the Amazon Book Sale?

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The Amazon Book Sale began May 15 and will end on May 20, so you still have time to add very discounted books to your TBR list!

What should I expect from the Amazon Book Sale?

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The Amazon Book Sale will feature titles from different genres that you can save up to 50% on. Not only that, but Kindle users can save up to 80% on books! In case you’re wondering, you're not dreaming — this is really, really good.

The best news about the sale is that you can start shopping deals NOW. So, what are you waiting for! Take a peek at our picks!

Are Kindle books included in the Amazon Book Sale?

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Yes! You'll be able to find a plethora of discounted kindle books during the Amazon Book Sale. The best news is that you can access three months of Kindle Unlimitedfor $0!

Shop Book Editors' Picks During the Amazon Sale

None of This Is True by Lisa Jewell

Alix Summer and Josie Fair quickly become friends after a chance meeting on their birthdays. They seem to have things in common which leads Alix to feature Josie on her podcast. But the closer they get, the more Alix feels conflicted about her new friend.

Before she can piece together her concerns, Josie has found her way into every part of Alix's life and it's only after she disappears that Alix realizes how much danger she's in.

Bad Summer People by Emma Rosenblum

Jen Weinstein and her friend Lauren Parker are ever popular in Salcombe, Fire Island during the summer season. They seem to have a hold on anyone that comes in contact with them, including their husbands. However, there's no denying that grudges have been steadily building over the years due to things unspoken. And Rachel Woolf? Well, she's just there to have a great time even if it's at someone else's expense.

However, who knows more than they're willing to share and who would be so angry that they'd commit a murder?

Weyward by Emilia Hart

Weyward is a moving novel that alternates between various timelines and involves a family's mystical powers.

In the present time of 2019, Kate takes refuge at her great-aunt's cottage that's worlds away from the person she's afraid of. She's not entirely sure, but she can't shake the feeling that there was more to her great-aunt than was outwardly presented.

The timeline of 1619 is then introduced and readers get to know Altha, a woman who's accused of having something to do with a farmer's death. The thing is Altha truly does know magic associated with the world around her, but people are on edge and will do anything to have a witch trial.

Then in 1942, we meet young Violet who feels trapped in more ways than one. She wants nothing more than to live a life that's not confined by hiding behind society's expectations of women. Her only connection to her mother and her past is finding the word 'weyward' in her bedroom, thus setting off a chain of events that lead back to 2019.

Stock Up On #BookTok Favorites

It Ends With Us & It Starts With Us Box Set by Colleen Hoover

For the first time ever, get your hands on the limited edition box set of Colleen Hoover's finest, It Ends With Us and It Starts With Us!

It Ends With Us begins with Lily believing that Ryle couldn't be more perfect for her despite his tendency to be rough around the edges. There's also the fact that he's not 100% open to dating. But, they somehow form a sort of love dance that becomes a romantic relationship. However, this is challenged when her first love Atlas comes back into her life.

It Starts With Us finds Lily and Ryle divorced, but they still communicate on friendly terms. But when Atlas comes into the picture again, Lily doesn't hesitate to let him into her world. It shouldn't feel complicated, but she knows that Atlas is the last man Ryle wants around. The ending is just as shocking, poignant, and beautiful as It Ends With Us.

Red, White & Royal Blue by Casey McQuiston

Still excited that the movie adaptation of Red, White & Royal Blue is getting a sequel that'll premiere on Amazon Prime? Me too, but we'll have to wait for more news to drop about it! Until then, we can revisit our favorite couple by Casey McQuiston's book that's on sale for $15!

House of Ash and Shadow by Leia Stone

Fallon Bane spends a great deal of her life being untouched because of a lethal curse she was born with. Despite her acceptance, she still yearns for intimacy. To make matters worse, her father's own health becomes comprised which leads her to seek out help from a healer fae — Ariyon Madden.

He not only begins helping her, but he always touches her in a way she's never experienced before. Fallon is shocked that she's still ver much alive and things finally seem to look bright for her. That is until Ariyon tells other powerful fae about her.

From there, Fallon learns the truth about who her family is and why her curse exists..

A Court of Thorns and Roses by Sarah J. Maas

Young Feyre commits an offense agains the immortal and very powerful fae that sends her to their magical world. Though she's away from a life of poverty and tension, she misses her family.

Still, she resides in the home of the 'beast' who allows her to live in his home — Tamlin. What she quickly realizes is that he's actually one of the powerful faes and that she's not the kind of prisoner she thinks she is. Even more, she begins questioning everything she'd learned about the Fae world because it's not quite like what mortals say it is.

As the hostility between Feyre and Tamlin dies down, an ancient evil continues spreading through his world and it'll be up to Feyre to help stop it.

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The Woman in the Window by A.J. Finn

Anna Fox has agoraphobia so she spends time by herself at home by herself and fills her days with drinking, watching comfort movies, and being a nosy neighbor. That's how she knows a new family — The Russells — have moved across from her.

She continues her usually nosy activities and finds herself witnessing something that seems horribly wrong. As she frantically tries to piece together the mystery of what happened, it becomes clear that the lines of her imagination and reality have become blurred.

Firefly Lane by Kristin Hannah

Kate Mularkey was never the popular girl until she met her best friend Tully. Their lives are polar opposite, but there's no denying how tight their bond is. Over time we learn that Tully has abandonment issues and looks for anyone — especially men — to love her. Her journey takes her to the big apple where she achieves all the glitz and glamour that life has to offer.

Kate goes on to become a wife and mother, two things she believes she wants, but it becomes clear that she's missing something. That something is what begins to burn a hole in her being and the more she watches her best friend Tully live a successful life, the more she wants that for herself too.

Little Fires Everywhere by Celeste Ng

Elena Richardson and Mia Warren go to warn in this moving novel about classism. It dares to ask readers who deserves to be seen as a shining example of a mother as both women eventually face how far they're willing to go to protect those they love.

For Elena, Shaker Heights is all she's ever known. She's married, has four children, and is well-loved in her community. She believes that she's been able to achieve everything she has because she knows how to be the woman who doesn't color outside of the lines.

On the other hand, Mia is an artist who knows all about creating masterpieces with elements that are otherwise seen as messy. She and her daughter Pearl become a little too close to the Richardsons, finding their lives dangerously intertwined with them.

When a custody battle ensues that involves the young daughter of Mia co-worker, she finds herself willing to dismantle the pretty facade of not only Shaker Heights, but Elena as well.

Tiny Beautiful Things by Cheryl Strayed (Only 2 Left in Stock)

Cheryl Strayed has spent over 10 years dishing out advice as 'Dear Sugar' has touched people with her columns, podcast Dear Sugars, and Substack. Deciding to compile all of the best things she's ever told people, Cheryl Strayed pieced together Tiny Beautiful Things so that readers around the world won't have to look far for her empathetic wisdom.

Georgie, All Along by Kate Clayborn

Georgia Mulcahy is the ultimate people-pleaser and her career is the epitome of it. She'd probably always be that way had it not been for a unexpected career change that sends her packing back home. Begrudgingly, she goes and soon discovers a diary where she once wrote down all of her heart's desires.

This inspires her to start checking things off her life's to-do list so that she can really start living. It's just that Levi Fanning is somehow her unexpected roommate while she's at her parents' home and his offer to help her complete her list feels like something she didn't know she'd encounter.

The more they spend time together, the more Georgie feels like there's more to life than checking off things on a list.

The Mitford Affair by Marie Benedict

The Mitford sisters have always been the talk of the town, but nothing is as shocking as when one of the sisters decides she'd rather devote herself to a fascist leader. Another sister decides it's worth following her and this leads people to whisper salacious things about her alleged relationship with Hitler.

As the war between Great Britain and Germany threaten to spill over, their sister Nancy can't help but wonder what her sisters have gotten themselves into. She'll have to decide where her own allegiance lies.

Expiration Dates by Rebecca Serle

Daphne Bell has always known how long she'll be with a man before moving on to the next one. It's not that she's flighty, but more so that the universe literally tells her what to expect. These little nudges have been in her life for over two decades and it's something she's learned to accept.

However, the universe decides to be cryptic by only clueing her in on the name of the next man she'll spend time with. It's odd because if Jake knew the things she did, there's a chance he could walk away from her forever and that's the last thing Daphne wants.

On a Quiet Street by Seraphina Nova Glass

Brighton Hills appears to be a picturesque place to live. It's a community that beautifully blends luxurious living with the gorgeous nature that surrounds it and the neighbors always have their eyes on each other.

However, Cora's desire to find out if her husband is having an affair leads her to form a partnership with Paige. She's the one neighbor that Cora knows keeps a watchful eye on what's going on in Brighton Hills after her son died.

The two women work together to discover what Cora's husband is really up to, but what they may stumble across will send a shockwave through Brighton Hills.

Discounted Kindle Book Deals

Throne of the Fallen by Kerri Maniscalo

The Prince of Envy is struggling to save his demon court in Throne of the Fallen, but he's determined to find a way to do so. He's not afraid of the magic and mysterious people that keep crossing his path because nothing can stop his fierce desire to regain the control he once has.

Things are seemingly no different from Miss Camilla Antonius because she's facing blackmail by someone who literally makes her skin crawl. In order to change her fate, she reluctantly joins forces with The Prince of Envy and thus begins their dangerous journey through the Underworld.

It's the one place that may pull them together in more ways than one.

The Undertaking of Hart and Mercy by Megan Bannen

Hart spends most of his time patrolling Tanria, but the loneliness does nothing to keep him company. Things couldn't be any different for Mercy though. She's tasked with making sure things are running properly at Birdsall & Son Undertakers and doesn't have time for anyone's foolery.

Ironically, Hart and Mercy both have taken up writing mysterious letters to strangers who have become their friends. The thing is they're not aware they've been communicating with each other.

It's a classic enemies-to-loves fantasy novel that'll make you smile with glee.

The Mystery Guest by Nita Prose

Molly Gray is the Head Maid at the prestigious Regency Grand Hotel and runs a tight ship that makes sure the hotel maintains a flair that guests have become accustomed to. All is going well until successful author J.D. Grimthorpe suddenly collapses and is pronounced dead.

This lands Detective Stark — someone Molly doesn't exactly get along with — back on the scene as it's realized there's something terribly wrong going on. Anyone could be a suspect, including Molly. It'll be up to her to revisit things she's kept secret — like the trip she took to Grimthorpe's property long ago.

Happy Place by Emily Henry

Emily Henry knows exactly what it takes to write a moving novel that's filled with friendship, laughter, and romance. That's why it's not surprising that Happy Place is well loved by #BookTok and #Bookstagram.

It's all about how a once happy couple — Harriet and Wyn — find themselves embroiled in an interesting ruse so their friends don't suspect something's wrong with them. The fact is that they're no longer together and can barely stand being in the same room anymore.

It would be find if they weren't expected to happily show up to the cottage that's become the yearly hub for them and their friends. Still, they begrudgingly decide to make an appearance.

What's the worst that could happen?

For the first time, you'll be able to read Happy Place on Kindle for $5!

We can't wait to see what you snag during the Amazon Book Sale! Check out our storefront for more reading recs!

Brit + Co. may at times use affiliate links to promote products sold by others, but always offers genuine editorial recommendations.

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This post has been updated.

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