5 Best Apps of the Week: An App That Finds Your New Favorite Makeup + More

TikTok is a central avenue for small businesses to promote their products and services, with special thanks to its algorithm, says Johannes Larsson, Founder and CEO at Financer.com.

“The platform's unique algorithm, which prioritizes content discovery and virality, has enabled many small businesses to reach and connect with potential customers in a way that wasn't possible through traditional social media platforms,” says Larsson. “Since its growth has been exponential throughout the years as a key marketing channel, the ban triggered the markets for sure.”

TikTok also masters the art of connection. Your For You Page knows exactly what you like to see. This gives small businesses the ability to get closer to their audience and reach more success that way, says saysLynzee Krohne, Founder of branding agency LEO + LAINE.

"On TikTok, brands have the freedom and space to be more casual and less branded," Krohne said. "Because of the nature of TikTok, it allows brands to let their guard down a bit and create content that may be a little more rough around the edges—which helps them appear to be much more authentic to their audience."

Jessica Tran, founder of @jtmobiledetailing, says 60% of customers choose her car detailing shop because they saw it on TikTok. Jaz and Sam Sears, owners and operators of@aztaco.king, grew their business from a food cart in a parking lot to two restaurants in less than 6 months, due to their success on the app. Megan Gersch, a web designer and brand identity creator, says around half of her client base comes from TikTok, which often turn into 4 to 5-figure contracts.

This positive growth for small biz is commonly attributed to the app’s distinctive features that connect creators with consumers, such as live video streaming, a virality-driven algorithm, and the ability for users to personalize their daily feeds.

In its absence, small business TikTokers would have no choice but to adapt and pivot their marketing strategies, which is not always easy when they’re doing it DIY-style, says Larsson.

“While small businesses may be able to find success on other social media channels, the competition for visibility and engagement is often more intense [than on TikTok], making it harder for them to stand out. The time and effort required to establish a new presence and create content tailored to the specific characteristics of other platforms could be a significant burden on small business owners.”

Small businesses pivoting to other platforms might face different struggles for exposure, due to consumers being very platform-specific, according to Krohne.

"If [TikTok] brands begin to focus their content efforts on Instagram, they’re up against multiple types of content, and competing in a more content-saturated world," Krohne told us. "TikTok mostly has one content offering, and that’s why it’s insanely popular. There’s a difference between platforms. Brands must diversify their content and show up in other places to keep a steady stream of touchpoints to remain top of mind and memorable."

Though Gersch is no stranger to restrategizing, a potential TikTok ban would still impact her business as a web designer and brand creator.

“I've been a marketer for 16+ years, and one thing that I have learned along the way is that you need to constantly test, look at your analytics, and create where the attention is,” says Gersch. “If TikTok goes away, there will be a huge gap in the market that will need to be filled.”

TikTok recognizes the work that small business owners take on in order to find success, which is why the platform has committed $1 million each to the Hispanic Heritage Foundation to elevate entrepreneurship in the Latin community, and Black Girl Ventures to support Black and Brown women entrepreneurs.

“Five million US businesses turn to TikTok to take us inside their world in a fun, authentic way, and as a result, they are reaching new customers, hiring more employees and growing their business,” says Becca Sawyer, Global Head of SMB for TikTok. “By partnering with HHF and BGV and launching virtual workshops, we're strengthening our commitment to build an inclusive and supportive platform where small business owners and entrepreneurs can share their story, find their audience and drive real business results."

We can’t make a solid prediction for the destiny of the beloved app for now, but we do know that it’ll be dearly missed by small businesses and consumers alike if bans (at any capacity) go through.

“I don't want Tiktok to be banned - not only is it an integral part of my business, but I have also been able to connect with so many incredible people that I wouldn't have met otherwise,” says Gersch. “It's my go-to source for inspiration, learning, and even a good laugh.”

Birthday Trip Ideas When You're Turning 21

Go On A Road Trip

Turning 21 is one of the first big milestones of adulthood. It's the age you finally become legal and it seems to cement the fact that you're officially out of your teens. One of the best birthday trip ideas I think makes this age so special is taking a road trip with your besties.

I have a few fond memories of traveling to Panama City Beach, FL with one of my best friends during my early twenties that stick out more than our random club nights. You get to cement your bond with a fun early 2000s playlistfull of everyone from Kelly Clarkson to Gwen Stefani!

Go Glamping Over A Long Weekend

What do you get when you mix a little glam with camping; glamping. This works if you want to be close to nature without feeling like you've a part of a lost episode of Fear Factor. Instead, you'll have the option of lodging in airstreams, barns, cabins, and more.

When you're not relaxing in your cute little airstream or cabin, you have the option of canoeing, experiencing an ATV excursion, bonding around a campfire, going hiking, or even trying your hand at fly-fishing (here's looking at you Sandy Cheeks from Spongebob Squarepants).

The best part about it is that you get to wear your cute floral pajamas at night!

Run Wild At Disney World

You may be turning 21 but you can still let your inner child run free with a trip to Disney World — especially if you've never been. You can spend time in the air on the Avatar Flight of Passage ride or Meet Princess Tiana from The Princess & The Frog. You can even enjoy Cirque du Soleil's immersive experience!

Visit NYC For The First Time

I didn't go to NYC for the first time until I was 23, but it's still a core memory that I love to revisit. I definitely a typical tourist taking in all the sights and amazing food, but it was so much fun. I initially stayed in Manhattan the first time I went, but later visited Queens, SoHo, and Brooklyn.

Honestly, there's so many things to do in NYC that it's impossible to fit everything in one weekend. Brit + Co's Content Editor Haley Sprankle suggests going to East Village or Williamsburg for the first time. For brunch, take a trip to Balthazar on Spring Street and Rezdôra for dinner.

P.S. If you're looking for authentic Italian, she also suggests Il Mulino for dinner!

Birthday Trip Ideas When You're Turning 30

Spend Time In Barcelona With Your S.O.

Turning 30 is another milestone that's worth celebrating because you're a decade older! Ease your way into a chapter by visiting Barcelona with your S.O. You can stop by Badiani 1932 to get Italian Gelato before heading to La Sagrada Família (Church of the Sacred Family) or walking around the Barri Gòtic.

You'll get your 10,000 steps in while making memories with your love in Spain.

Celebrate Your Birthday In London

Going to London is another one of those birthday trip ideas that everyone should experience at least once. I know visiting Big Ben is definitely on your list, but there's one thing I think is worth splurging on — the Harry Potter Tour of Warner Bros. Studio with Luxury Transport From London! It usually sells out so you'll have to be quick if you're thinking about buying tickets!

You can also embark on the Windsor Castle Half Day Trip from London to see everything from Queen Mary's doll house to the beautiful gardens found on the property.

Spend Time At A Vineyard

If you're tired of hangovers and want to actually remember the things you're doing, it's time to embrace drinking wine. Step into this new chapter by taking a trip to the vineyard where you'll be able to enjoy beautiful scenery while sipping new delectable wines.

Martha's Vineyard and Napa Valley are one of the more popular choices, but you can also see if there are local vineyards where you live!

Travel To Paris With Your Bestie

Ready to have your own Emily in Paris moment with your best friend? Well, book a trip to Paris! Besides indulging in flavorful foods that your taste buds will fall in love with, you can enjoy a trip to the Louvre, Eiffel Tower, and have fun on a Seine River Dinner Cruise.

Be sure to take lots of pictures and BTS videos so you can relive your time in the beautiful capital of France.

Birthday Trip Ideas When You're Turning 40

Solo Trip To Greece

If you've never had time to catch your breath between being married, raising kids, or thriving in your career, it's time to become a solo traveler as you enter your 40s. Visit the Acropolis Museum or take advantage of Athens Half-Day Sight-Seeing Tour. The tour is a little over three hours and will introduce you to sights like Parthenon temple and the tomb of the Unknown Soldier.

Relax On A Cruise

Not into the idea of traveling solo? That's totally okay! You can always relax on a nice cruise that takes you across the Caribbean. From eating delicious foods while looking casually out at the ocean to meeting new friends during Bingo night, you'll be able to move around on your own accord.

And you won't forget the unforgettable music and parties that are onboard!

Get Cozy In A Log Cabin

Now this sounds like my kind of party! Take a break from the outside world by renting a log cabin somewhere like Camp Connell, CA or Woodland Park, CO. You can spend time next to a firepit outdoors or you can take a hike nearby. If you're up for it, bring your bicycle to get even more exercise in.

P.S. Don't forget your TBR pile if you plan to stay for a few days!

Birthday Trip Ideas When You're Turning 50 & 60

Splurge On A Trip To The Maldives

It's time to celebrate all of your accomplishments in life with a trip to the Maldives for your 50th or 60th birthday! You'll be mesmerized by the Indian ocean and you'll enjoy seeing relaxing on the beach. If you're looking to romanticize your life, you can start checking things off your bucket list like going snorkeling or swimming with manta rays.

Set Your Sights On Edinburgh, Scotland

Visiting Edinburgh, Scotland is another birthday trip idea that I'm extremely biased about. There's something absolutely charming about Scotland that I'd love to see one day; hence why I think it's a great place to visit for your 50th or 60th birthday.

You can go on the Loch Ness and Highlands Day Tour or visit the Edinburgh Castle! If your millennial kids enjoyed the Harry Potter franchise, you can also sit comfortable on the Hogwarts Express Tourand snap pics of the scenery around you for their amusement.

Venture To The Countryside

And if you're looking to do something that doesn't require you to leave the country, take a trip to the countryside to spend time away from the city. My grandma used to consistently talk about how relaxing it felt to sit on the front porch of a family member's house while helping them prep fresh vegetables for dinner. She also enjoyed gardening and loved trips that included simple moments like these.